Business Book Review - Influence (Note - New Location...)

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Sandler Training

10955 Lowell Avenue, Ste 650

Overland Park, KS 66210

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Want more success? Then Keep Learning!!!

Studies have repeatedly shown that the most successful business owners are those who are constantly learning new ideas. The good news is there are lots of great business books out there - the challenge for most of us is finding the time to actually read them.

That's where Aspire's Business Book Reviews come in. This is going to be a regular event where you will be able to pick up the key ideas and themes from a great business book...and get some ideas on how to start applying those to your business right away.

And the best part? You don't even need to read the book! We'll cover the key points, have a great group discussion and get you on your way. You'll walk out with a several page summary, some new knowledge, and introductions to like-minded business owners and professionals who also want to learn and be successful!

It's kind of early - but we'll have coffee and breakfast for you and you'll be on your way, smarter, happier and better looking than you were before (well at least smarter and happier). We guarantee it!

Also, we'd like to offer up a special thank you to our new sponsor: True Private Wealth Management

True Private Wealth Management

**** NOTE - New Location at 10955 Lowell (just west of College and Metcalf)

This Month's Book - Influence


Why do people act the way they do? Are there ways to influence others behavior... to persuade them to take the actions you want? It turns out there are - and Robert Cialdini literally wrote the book on it. Dr. Cialdini is the Professor Emeritus of Psychology and Marketing at Arizona State University and is one of the most respected authorities on the topic of Persuasion, Marketing and Negotiations. However, this isn't some kind of academic approach to the topic...

The Psychology of Persuasion

Through his research, including spending time undercover as a sales trainee, non-profit fund-raiser and lots of other jobs, he discovered what he calls the 6 Weapons of Influence. These are psychological tendencies we all have that can be leveraged (or manipulated) to drive desired outcomes. Want to close a deal? Want to get someone to vote for you? Want to persuade your boss, co-worker, spouse, kids... to do something? Then using one or more of these proven ideas can help make that happen.

Influence doesn't promise automatic results - but it does help you understand how people think and the book identifies clear tactics that show substantially better results than what you might logically think would happen. As much as we'd like to think we're rational, logical thinkers - the reality is that we all make decisions and take actions based on how our brain works, whether we realize it or not.

Hailed as one of the most important marketing books ever... and one of the top 100 business books of all time, Influence has a lot of great ideas. You should read this book. But even better than just reading the book is getting a chance to discuss it with other business owners...and that's what Business Book Reviews are all about!

Here are a few comments from previous Business Book Reviews:

“I thought this was extremely valuable. It was very inspirational and my head is already spinning with ideas and things I want to implement.”

"I've had the opportunity to attend many events and this was one of the more informative and relevant one's I've attended. The book had some great information, however your insights and the way you presented the material were even more helpful. I have to be selective on how I spend my time and this was a great investment."

“This really added a dynamic to the way I would have been able to think about and comprehend the material on my own.”

You'll get a lot out of reading Influence...you'll get even more by joining into the Business Book Review discussion! Guaranteed!

Who Should Attend?

Business leaders and professionals who have a need to keep learning, but don't have the time nor the inclination to read...or just realize they will get even more out of the discussion of the material than just reading it (i.e. a lot of smart people we know)!

How does it work?

We'll keep it simple - come in at 8:00, Aspire will provide breakfast (something tasty - bagel, pastry, kolache...) and some coffee and we'll get rolling. You'll have a few minutes to meet the other attendees and then we'll dive into the review and discussion of the book. About 1/2 the time will be spent covering the key ideas and the other 1/2 will be more of a group discussion.

We're limiting the group size to 30, small enough so everyone can participate, but large enough to have a lively exchange with lots of different viewpoints and ideas.

We'll close on time and get you on with your day, secure in the knowledge that you know now more...and will be more successful.

Complete Guarantee

If for any reason you don't feel like you learned at least a couple of useful new ideas, then you will get a complete and cheerful refund...and get to keep your summary!

Come Join Us - we look forward to seeing you.

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Sandler Training

10955 Lowell Avenue, Ste 650

Overland Park, KS 66210

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