Business Book Review - Getting Naked (online)

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Business Book Review - Getting Naked - Shedding the 3 Fears that Sabotage Client Loyalty

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Want more success? Then Keep Learning!!!

Studies have repeatedly shown that the most successful business owners are those who are constantly learning new ideas. The good news is there are lots of great business books out there - the challenge for most of us is finding the time to actually read them.

That's where Aspire's Business Book Reviews come in. This is a regular event where you will be able to pick up the key ideas and themes from a great business book...and get some ideas on how to start applying those to your business right away.

And the best part? You don't even need to read the book! We'll cover the key points, have a great group discussion and get you on your way. You'll walk out with a several page summary, some new knowledge and introductions to like minded business owners and professionals who also want to learn and be successful!

It's kind of early - but we'll have coffee and breakfast for you and you'll be on your way, smarter, happier and better looking than you were before (well at least smarter and happier). We guarantee it!

This Month's Book - Getting Naked

Not nearly as racy as it sounds, Getting Naked is about an uncommon approach to creating incredible customer loyalty for anyone who has long term client relationships.

Patrick Lencioni is the author of numerous best selling business books, including The Five Dysfunctions of a Team and The Advantage. Getting Naked is a powerful idea that will transform how you interact with your customers.

Shedding the Three Fears that Sabotage Client Loyalty

Which would you rather have? Clients who shop you and your services around for price on a regular basis? Or Clients who bring you on as part of the team and include you in most of their major decisions?

The difference in those outcomes is driven by how you interact with your client and whether or not you can be transparent and fearlessly vulnerable with them. Can you be open and honest enough...with your best client to admit that you were wrong...or that you don't know the answer?

Lencioni writes about consulting and his firm's approach to dealing with clients, but his revolutionary approach applies to anyone who has long term relationships with clients - internal or external. Getting Naked will provide powerful, actionable tools to help readers overcome the three fears and gain a real, lasting competitive advantage.

This is a fantastic book and well worth your time to read and it's even better to discuss it with other business owners...and that's what Business Book Reviews are all about!

Here are a few comments from previous Business Book Reviews:

"I've had the opportunity to attend many events and this was one of the more informative and relevant one's I've attended. The book had some great information, however your insights and the way you presented the material were even more helpful. I have to be selective on how I spend my time and this was a great investment."

"I thought this was extremely valuable. It was very inspirational and my head is already spinning with ideas and things I want to implement."

"This really added a dynamic to the way I would have been able to think about and comprehend the material on my own."

Getting Naked will challenge the way you look at how you work and talk with clients. There are a lot of ideas here and I guarantee you will learn some great stuff! You should read Getting Naked...but you'll get even more out of it by joining this the Business Book Review discussion!

Who Should Attend?

Business leaders and professionals who have a need to keep learning, but don't have the time nor the inclination to read...or just realize they will get even more out of the discussion of the material than just reading it (i.e. a lot of smart people we know)!

How does it work?

We'll keep it simple - login at 9:00, grab some breakfast (up to you - something tasty - bagel, pastry, kolache...) and some coffee and we'll get rolling. You'll have a few minutes to meet the other attendees and then we'll dive into the review and discussion of the book. About 2/3's of the time will be spent covering the key ideas and the other 1/3 will be more of a group discussion.

We're limiting the group size to 25 or so, small enough so everyone can participate, but large enough to have a lively exchange with lots of different viewpoints and ideas.

We'll close on time and get you on with your day, secure in the knowledge that you know now more...and will be more successful.

Complete Guarantee

If for any reason you don't feel like you learned at least a couple of useful new ideas, then you will get a complete and cheerful refund...and get to keep your summary!

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