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Business Basics for the Holiday Season: A Two-Part Series

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Is Your Business Ready for the Holidays?

The holiday season is a key revenue-driving time and a vital fundraising season for social enterprises, so it's important to prepare and make the most of it. To help you get ready, we've crafted a mini webinar series "Business Basics for the Holiday Season."

In this two-episode series, we'll cover sales from both the for-profit and non-profit social enterprise perspective, to prepare you for the gifting and giving season. Hear best practices for marketing your product in part 1, "Capturing Consumers," then learn how, from the non-profit social enterprise angle, to translate donations into sales in part 2, "Turning Donors Into Customers." Register for one or both episodes and get your social enterprise ready!

Each episode is hosted by successful social enterprise leaders with valuable experience in these areas. We'll have a live Q&A portion for each webinar, so come with questions!


Episode Details & Featured Speakers

Capturing Consumers - Wednesday Sept. 26 at 11 a.m. CT

Mary Stuart Smart, Brand Manager, Marketing & Product Development at Thistle Farms (recently featured on The Today Show): Social enterprise offering handmade products made by women who have overcome homelessness, addiction and prostitution.

Brad Jeffery, CEO & Co-Founder Causegear: Lifestyle social enterprise with sustainably made bags, clothes and accessories. Creates sustainable work opportunities for women, to combat trafficking, slavery and extreme poverty.

Turning Donors Into Customers - Wednesday Oct. 3 at 11 a.m. CT

Bradley Martin, Director of Customer Acquisition at Kindful: Donor and customer management software company and fundraising platform

Tamra Ryan, Founder & CEO Women's Bean Project: Grocery and gourmet food company providing transitional job opportunities and training for women facing chronic unemployment.

Tara Hamilton, Director of Community Engagement at Thistle Farms


Registration Details

*Attendees can either register for free, as SEA members, register for one episode for $35 or buy a joint ticket to both webinars for $50. To buy a joint ticket, simply pick the Sept. 26th date and choose the "Both Episodes" ticket option at checkout. Registrants will receive instructions on accessing the webinar via email.

To access the free ticket discount code for SEA members, members should login to their SEA account and visit the Discount page. To learn more about the benefits of SEA membership, visit our online Membership page.

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