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Business Analytics and Digital Marketing Summit and Student Competition

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Location

Location

Wishcamper Center

34 Bedford Street

Portland, ME 04101

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Event description

Description

Location: Wishcamper 102

Questions? Email Amarpreet Kohli at amarpreet.kohli@maine.edu or Jimmy Xu at zhenning.xu@maine.edu

Schedule:

12.00 pm - 12.30 pm Registration and lunch
12.30 pm - 1.30 pm Poster Presentation & AMA Video Competition
1.30 pm - 1.40 pm Tea Break
1.40 pm - 1:50 pm Opening Remarks by President Glenn Cummings of USM
1:50 pm - 2.20 pm Ed de Oliveira, Amber Kachmar & Holly LeBlan |
Sr. Managers, Talent Acquisition, IDEXX Laboratories, "Analytics tools to improve
Talent Acquisition"
2.20 pm - 2:40 pm Chris Clegg | President/Research Director, Port Marketing
Analytics), “How Data Drives Marketing Performance: The Theory and Practice of
Marketing Analytics"
2:40 pm - 3:00 pm Chad Creelman | Director of Marketing Analytics, WEX Inc.,
"An analytical approach to increasing customer retention"
3.00 pm - 3.15 pm Tea Break
3.15 pm - 3.35 pm David Denton | Senior Biomedical Informatics Engineer at the
Maine Medical Center Research Institute, and Adam Rosenblit | Senior Data Scientist
at Covetrus, “What Webflow Would We Want: Simple Bayesian A/B Testing in R.”
3.35 pm - 3.55 pm Matthew Robertson | VP - Strategic Analytics; TD Bank, "How
analytics can change customer behavior"
3.55 pm - 4:10 pm Robert Stowe | Insurance Sales Agent, AAA Insurance, “'How
a Mobile App is Used to Lower Auto Insurance Premiums”
4.15 pm - 4.45 pm Closing remarks & Award ceremony, Dean Jo Williams
4.45 pm - 5.15 pm Networking

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Date and Time

Location

Wishcamper Center

34 Bedford Street

Portland, ME 04101

View Map

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