Building Your Reputation: Empowering employees on site and online
Thursday, November 21, 2013 from 11:30 AM to 1:00 PM (CST)
Baton Rouge, LA
How important is your brand? A recent survey found:
- 72 percent of consumers say brand reputation influences their buying decisions.
- 80 percent of employees will accept less pay to work with a company with an excellent reputation.
- 89 percent say brand reputation is a tiebreaker when products are otherwise equal.
In great companies today, PR and Marketing work together to ensure that all team members are “Living the Brand.” This is crucial to protecting the brand, managing your reputation and ensuring your organization’s success in the marketplace.
To help PR practitioners become better brand managers, the Baton Rouge Chapter of the Public Relations Society of America is hosting this interactive seminar.
Participants will learn how to successfully transition from the brand voice to the social media brand voice with the assistance of an army of employee champions. You will also learn how to arm your brand champions with brand education and good judgment. This is especially important as more companies engage their brand’s constituents online.
Deirdre Breakenridge, CEO, Pure Performance Communications
As a veteran with more than 20+ years in the communications industry, she has counseled senior level executives at companies including Empire Today, Hershey’s, Infineum, JVC, Kraft, Michael C. Fina, the Public Relations Society of America (PRSA) and the World Bank. Breakenridge speaks nationally and internationally on the topics of PR, branding, marketing and social media communications.
John Mustin, CEO, Wasabi
As Founder and CEO, Mustin envisioned the concept of the digital platform as the delivery vehicle for comprehensive online marketing experiences. He has been instrumental in building Wasabi Rabbit’s stellar portfolio and fueling its reputation for innovation. Focused on guiding the company’s strategy, Mustin leads business development while managing strategic partnerships and key customer relationships.
Registration is $23 for PRSA Members; $33 for Non-members. Registration includes lunch.
When & Where
PRSA Baton Rouge Chapter
Each year, PRSA Baton Rouge coordinates three events designed to meet the needs of members and non-members alike, with a focus on the continuing education of all public relations practitioners in the Baton Rouge region.