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Building Your Brand Through Digital Marketing

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WeTeachMe

41-43 Stewart Street

Level 1, Inspire9

Richmond, Victoria 3121

Australia

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Digital content marketing aiming to build brand awareness is quite different from the traditional, revenue-driven advertising that typically comes to mind. Although revenue-driven campaigns are extremely straightforward – to drive sales – the goal of content-driven marketing is to establish your brand as an interesting, valuable and trusted authority on anything and everything related to your industry.

Digital branding campaigns are becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Marketers can focus efforts on building long-term brand awareness, recall, and lift, rather than just driving short-term conversions.

Data regarding demographics, search history, and past purchasing information can all be used to craft effective branding campaigns— an opportunity not to be missed.

About The Masters Series

WeTeachMe is our vision of the future of learning: Inspired and impassioned learning that is run by the people, for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal to be the biggest school in the world. As we start on our new journey to attain our next ambition, we begin with empowering thought leaders in every corner of the world by equipping them with the right tools and knowledge that will help them spark new ideas and bringing these ideas to life.

In accordance with this purpose, we have formed a new creative program to assist us in spreading our message into the world. We launched The Masters Series so that we could begin sharing the gifts, knowledge, and experience—of those who have achieved against all odds, the unimaginable in their life.

To achieve this aim, we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of the world of entrepreneurs to share their learnings and experience in an unwavering effort to help those who are in constant search to find the answers. From creating thriving companies out of company to achieving gold medals in the Olympics, learn from the best of the best.

About The Speaker

Georgia @Tribe

Georgie is Head of Creator​ & Brand Partnerships at TRIBE ​- a marketplace which connects social media content creators with leading brands to transform word of mouth recommendations. She acquires, educates ​and​ maintains strong relationships with 15​K Influencers. Pr​ior to this Georgie ​worked at a large PR agency specialising in publicity for 7 years managing premium events ​and talent. ​​In addition she was a travel columnist for News Ltd's Escape.

Partners:

City of Melbourne

Inspire9

Dream Factory

SPARK Deakin

Startup Victoria

Wade Institute

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https://weteachme.com/weteachme/1020903-building-your-brand-through-digital-marketing

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WeTeachMe

41-43 Stewart Street

Level 1, Inspire9

Richmond, Victoria 3121

Australia

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