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Building Your Brand: How to Define Your Brand

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Mosaic Sound Collective

6400 Farm to Market 969

Austin, TX 78724

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Building Your Authentic Brand: How to Define Your Brand

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Are you an artist, manager or label with great music but you have no idea how to explain what makes you unique?

Do you want to create content that emotionally connects with the right fans and followers and inspires them to talk about you to their friends? Or do you need to reinvent your image to creatively connect with fans?

Do you want to sell out more shows and attract lucrative opportunities that are right for you? Then you need to define your brand and tell your authentic story to find your market. This series of classes is designed to teach you how to communicate your brand to the right target audience so you can convert them to a community of fans who speak about you and tell their friends about your music.

WEEK ONE: Defining Your Brand (mission, vision, values)

First, we'll take the time to really understand what a brand is, how it impacts your career, and what are the essential things to define and keep in mind when crafting and communicating your brand. Then we'll complete some exercises that will allow you to set the foundation for the brand that will carry you forward in your career.

ABOUT THE INSTRUCTOR

Lyle Burns is a creative consultant and Strategist, and co-founder of The Noise Complaints Group. Lyle partners with creatives, managers, and companies to grow their professional brands, build their fanbases and develop career and monetization strategies. In addition to working with artists, he provides strategic consulting for non-profits, startups, and major corporations like Microsoft, focusing on marketing strategy and operations. He brings this knowledge and experience to creatives to help them operate like a business, empowering them to bring their ideas to life.

ABOUT NOISE COMPLAINTS

The Noise Complaints Group is a team of creative brand consultants who work with artists, managers and labels to develop their brands and strategically build a community of loyal followers using creative marketing. Our mission is to help you create your art without compromise and build a sustainable career.

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Mosaic Sound Collective

6400 Farm to Market 969

Austin, TX 78724

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