Building Traffic That Matters: Content Marketing for Nonprofits

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Nonprofit Coordinating Committee of New York

135 West 36th Street

15th Floor

New York, NY 10018

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You have your website, but how do you get people to get through the front door? The answer: strategic content marketing. If you can get your site to the first page of Google, you gain incredible opportunities. Want your site to be authoritative and relevant? Of course you do. That's why writing for the web to attract both humans and robots is so important. At this session, you will learn more than just the theory behind content marketing and SEO. Discover how to decide what to write and how to write it in order to grow organic traffic by 20% year over year. You'll walk away with clear steps to immediately implement and measure this strategy at your organization.

Key Takeaways:

  • How SEO and content marketing work
  • Keyword research framework and tools
  • An editorial process you can easily implement at your organization
  • How to track your content and measure success with Google Analytics


This workshop will be presented by Meredith Esquivel, Digital Marketing Whaler, and Olivia Marlowe-Giovetti, Account Strategist Whaler at Whole Whale.

Area of Excellence: Information Technology and Communications

Level: No prior knowledge (101 level): Attendees will not need significant prior knowledge of the subject area.


Please Note: This meeting is open to both current NPCC nonprofit members and non-member organizations and may be limited to ONE person per organization due to space constraints. If your organization is not a current nonprofit member of NPCC, you can visit http://www.npccny.org/membership/how-to-join/ for more information on joining NPCC.


Refund policy: Registrants who cancel their registration on or before 1 week will receive a full refund. Those who cancel on or before DAY PRIOR will receive a 50% refund. No refund will be made for cancellations made on or after DAY OF All cancellations must be submitted in writing.


Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular mailing list. By enrolling for this event, you hereby: (1) give consent for NPCC or any third parties to use your photograph or image in its print, online and video publications; (2) release NPCC, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email Education and Training Manager, Joseph Taylor, at jtaylor@npccny.org.

Date and Time

Location

Nonprofit Coordinating Committee of New York

135 West 36th Street

15th Floor

New York, NY 10018

View Map

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