San Francisco, California
London, United Kingdom
Join the AMA on Tuesday, February 21st to hear from Colleen Dalton, Brand Communications Director for the Truckee Donner Chamber of Commerce.
Learn how an authentic mountain town Chamber of Commerce engaged the community in building a brand and launching a new website targeting new tech economic acquisition, community engagement, and shoulder season visitation. This fascinating presentation will demonstrate how workshops, surveys and focus group meetings established community core values that drove a new mission and vision for a 63 year old Chamber. Learn about the process, outcomes, awards and new goals for a cutting edge, re-invented Chamber of Commerce. Also, how Truckee fits into the future for Reno, Nevada.
About Our Speaker:
Colleen Dalton has been at the forefront of destination and ski marketing in the region for more than 20 years. Colleen's background includes working as marketing executive for several of the nation’s top ski resorts, including Resort at Squaw Creek, Sugar Bowl, Northstar California, Mammoth Mountain Ski Area, and Myths and Mountains. She currently serves as the Brand Communications Director for the Truckee Donner Chamber of Commerce. Colleen holds a BS in Communications, an E-MBA in emerging technology and a Project Management Certification. Colleen’s special interests include yoga, mixed media upcycling, local history and the environment. She has lived in Truckee since 1993 with her husband Steve. Their favorite activities are riding, hiking, skiing, climbing and taking their dog Baron to Donner Lake.