Building Products Using Experiment-Driven Design

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Location

Runway Innovation Hub

1355 Market Street

STE 488

San Francisco, CA 94103

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Event description
Learn how to deliver value to users faster by designing for outcomes, not outputs.

About this Event

Join us at Runway's 10/10 Happy Hour for this hands-on, power session! Come and meet with the team and startup members, grab a beer and some snacks, and learn how to leverage the experiment-driven design framework to deliver value to users faster.

What we'll cover:

  • Overview of the Experiment-Driven Design framework and relationship to Lean Startup methodologies
  • Designing collaboratively under conditions of extreme uncertainty
  • Defining user-centered hypotheses and running experiments
  • Outcomes vs. Outputs — measuring progress via real results instead of targets or activities
  • Q&A

Who should attend:

Product Managers, Product Designers, Front-End Developers; anyone who wants to design better experiences for their users.

About the speaker

Ryan MacCarrigan is a Lean Startup coach, consultant, and university lecturer with leadership experience in product, UX, and marketing at technology companies in New York City, San Francisco, and Silicon Valley.

Prior to founding his consultancy LeanStudio, he led marketing at several high-growth startups including Lean Startup Machine and Advisor (a former Runway company). Ryan has facilitated Lean Startup trainings, workshops, and consulting projects across the U.S., Europe, and Asia—helping thousands of product managers, entrepreneurs, and corporate leaders validate and launch new products faster. This includes engagements with SanDisk, Philosophie, Disney, LG, Fujitsu, and Singularity University.

He also serves as the Global President of the Columbia Venture Community, the largest entrepreneurship-focused group for alumni, students, and faculty of Columbia University.

Date and Time

Location

Runway Innovation Hub

1355 Market Street

STE 488

San Francisco, CA 94103

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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