Save the Date: Tuesday, October 25, 2011

1:00 - 5:00 p.m.

We're returning to Fresno in June with a no cost training on building effective online communications
for nonprofits and social justice organizations. Based on feedback from Central Valley participants,
this training will include two interactive sessions to help you build out your online strategy efforts.

Establishing a Publishing Matrix:

In this hands on exercise, participants will create their own draft publishing matrix to coordinate
their online channels and online content. After this session, participants will have a baseline publishing
matrix that they can apply in their communications efforts immediately following the training.

Social Media Dashboarding:

Do you know where you are being mentioned online? As the number of online channels grows,
tools are needed for tracking how and where a campaign or organization is being mentioned online.
This session will explain how to create such a dashboard and describe best practices for getting
the most value out of one. After learning about Social Media Dashboards, participants will be able
to create stored searches for related keywords (e.g. organization name, executive director's name)
that will automatically update when new search results are found, informing of social media impact
into the future.

The training is envisioned as a dialogue and will be driven by input from the participants.

Laptops are not required, but you may bring one for the Social Media Dashboard session. Reserve
your spot today because space is limited.

Looking forward to seeing you there!

Contact us at 415.839.6456 or centralvalley@aspirationtech.org with any questions or comments.

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Special Thanks to the Center for Multicultural Cooperation and The California Endowment
for providing the event space.

Thank you to the California Consumer Protection Foundation for making this all possible.