Building Meaningful Dialogue, Engagement and Self-Service with Citizens
Thursday, June 25, 2015 from 2:00 PM to 3:00 PM (EDT)
As information drives consumers, their expectations grow. It’s not enough for consumers to access information, they want their experience with government to be both online and interactive. Consumers are rapidly beginning to demand that government offer the same capabilities of leading banks and commercial service companies with high competency and efficiency. Consumers want to, not only, transact and receive services from government online, they want to be included in the wider dialogue. However, traditional means of communication (e.g., printed brochures, rallies, in-person meetings) no longer satisfy or appeal to these technology-savvy consumers. So there’s an urgent need for emerging digital solutions that can provide establishments with effective tools to integrate traditional information vehicles with cohesive, multichannel public engagement strategies. These proven digital solutions will successfully help government entities to build awareness, increase and streamline services participation, and establish meaningful dialogue with their consumers.
Attend this enlightening session to learn how government agencies are providing richer content and more robust experiences to uniquely connect with consumers in order to build stronger, more meaningful engagement.
|Brian Paget, Technical Director, Public Sector, Adobe
Brian Paget is the Technical Director for Public Sector at Adobe. In Brian’s role he is responsible for identifying, shaping and evangelizing solutions that optimize Web, Mobile, and Social interactions for strategic Public Sector customers and partners. Over the last 5 years with Adobe Brian has architected and delivered unique and differentiated mission capabilities and significant cost savings leveraging Adobe’s AEM, PhoneGap, and Analytics platforms. Prior to Adobe Brian worked in a variety of engineering, product and account management capacities most recently managing the US Civilian business at IBM for WebSphere-DataPower.
Produced by: Custom Strategies, a division of Government Executive Media Group
Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.
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