The Course in Building Material Sales and Marketing™

I am bringing an updated version of my popular course, "Building Materials Sales & Marketing in Today's Economy" to Chicago.

Presented by Mark Mitchell, CEO of Whizard Strategy and Author of Building Materials Channel Marketing.

Designed exclusively for sales and marketing executives of building materials manufacturers, there's not an event, conference, or association in the building materials world that will teach what you need to know about marketing and selling building materials -- until now.

- You want to grow your business. To do this, marketing and sales strategy is key.

- Media companies will sell you ads, trade show space, market information and more.

- Agencies will bring you drop dead creativity that maybe off target.

- These companies won’t teach you how to sell the customer; they will just sell you stuff that may or may not work.

- You may also be experienced and would simply like a fresh perspective.

That’s why I’ve created the course in Building Materials Sales and Marketing. We will cover commercial and residential, as well as new construction and repair/remodel markets.

This isn’t a death-by-PowerPoint extravaganza, but you will gain actionable strategies that you can act on immediately.

We will be teaching you how to revaluate who the key decision maker is in each channel and how to convert them. It’s less talking AT you and more working WITH you.

You should attend this event if:

You feel your product sales can grow faster.

You want to learn ways to outthink, rather than outspend, your competition.

You’re ready to drill down into what it takes to bring your business and sales to the next level.

Planned Agenda:

8:30 to 9:30 - How Commercial and Residential Building Materials Are Sold Today. What has changed since I wrote my book, and the 8 mistakes most building materials companies make.

9:30 to 10:00 - Selling to Builders. Learn what builders really want, and the 3 different doors you can use to approach a builder.

10:00 to 10:15 - Break.

10:15 to 10:45 - Selling to Contractors. Learn the 3 things you have to keep in mind to successfully sell a contractor.

10:45 to 11:15 - Selling to Distributors. Find out how to turn distributors into salesmen for your products.

11:15 to 11:45 - Selling to Dealers. Lumber and specialty dealers, like those in kitchen and bath, have unique needs. Discover how to meet these needs for greater sales.

11:45 to 12:30 - Networking Lunch

12:30 to 1:30 - Selling to Big Boxes. Learn how to grow your sales in a big box environment.

1:30 to 2:00 - Selling to Architects. Learn how to identify the right architect for your product and get them to stop cutting and pasting specs. You deserve to get specified—discover what’s holding you back.

2:00 to 2:30 - Selling to Facilities Managers and Design Build Contractors. This is an important audience that is usually best reached through a middleman. Learn who this is and how to sell them first.

2:30 to 2:45 - Break

2:45 to 4:15 New Tools for Effective Marketing. Learn how to stop wasting money on ineffective programs. The importance of content marketing and marketing automation and how to do them right. How your SEO is off target and other best marketing practices.

I will audit the online performance of each company that attends and provide a recommendation to improve it.

4:15 to 4:30 - Concluding Session with Q&A. So You Can Catch a Flight Home That Night.

Hotel

The Hyatt Regency Ohare is offering a special rate of $159.00 per night. You can book your room by clicking here.

If you have questions, don’t hesitate to reach out to us.

FAQ

Is there a discount for more than one attendee from the same company?

Yes, contact us for the discount code.

Where can I contact the organizer with any questions?

mark@seethewhizard.com

419-450-0302

Is my registration/ticket transferrable?

Yes

Can I update my registration information?

Yes - please contact us at mark@seethewhizard.com

Do I have to bring my printed ticket to the event?

No

What is the refund policy?

Cancellation policy: Attendee cancellations received at least 30 days in advance of the scheduled event are eligible for a full refund less transactions fees. If a cancellation is received 15 days in advance of the scheduled event, attendee is eligible for a 50% refund.