Building Brands on Social Networks: San Francisco
Thursday, February 4, 2010 from 8:30 AM to 1:00 PM (PST)
A Half Day Summit on Leveraging Social Networks for Your Brand
Are you an Account Executive or Creative Director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to successfully build your brand and drive sales on social networking platforms. The event is produced by Sprout, one of only fourteen Facebook Preferred Developers.
Presentations will focus on how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.
Lunch will be served after the presentations and participants will have an opportunity to network and socialize.
Join us for an exceptional event packed with valuable insight for your brand.
8:30 - 8:45 Welcome & Breakfast
8:45 - 9:05 Why Branded Experiences - Carnet Williams, Sprout
9:05 - 9:30 Case Study Presentation: Dogbook- Alexandre Roche, Facebook
9:30 - 10:10 Delivering Value With Social Media. - Deborah Schultz, Altimeter
10:10 -10:20 Break
10:20 - 10:50 Technorati and the Next Generation of Display Ads - Richard Jalichandra, Technorati
10:50 - 11:15 Case Study Presentation: MySpace/Toyota Rock The Space - Kaz Brecher, Schematic
11:15 - 12:00 Building Brands on Social Networks Panel Discussion
12:00 - 1:00 Lunch
Silicon Valley Chapter of The American Markerting Association
San Francisco Chapter of The American Marketing Association
Speaking about how brands can build buzz using Technorati and the evolving online display ad space.
Mr. Jalichandra is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Currently, he is the President and CEO of Technorati Media, the largest blog and social media ad network.Prior to Technorati, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, Mr. Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Mr. Jalichandra led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director at Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles at Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.
Partner Innovation & Design, The Altimeter Group
Delivering Value With Social Media.
Deborah Schultz is a Partner with the Altimeter Group where she leads the Innovation and Design practice focused on bringing together the complete ecosystem of disruptive technologies for experimentation, active learning and real-world application. She is an Internet industry veteran and early open web advocate focused on the adoption and impact of the social web on culture, society & business. She has worked with and advised startups, Fortune 50s and VC’s on technology adoption. Most recently, she consulted with Procter & Gamble where she architected the P&G Social Media Lab to study the impact of the social web on customer relationships and the business benefits of “open innovation.” She continues as a member of P&G’s Digital Advisory Board. Previously, Deborah was a Director at Six Apart, ran her own technology consultancy firm, was a management consultant, and spent five years at Citibank where she developed many of the global bank's first internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th.
The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she's always 'connected'.
Talking about how branded engagement applications power continuous engagement.
Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn (a widget-based fundraising service), was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and Internet industries, having been the Director of Business Development at TurboLinux, a Linux OS and enterprise solutions startup, and the co-founder of NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.
Facebook, Product Designer
Presenting a case study on Dogbook, the wildly successful Facebook and iPhone application
Prior to working at Facebook, father-team son Alexandre and Geoffrey Roche created Dogbook and Catbook, two popular Facebook applications that millions use to share the lives of their pets. At Facebook, Alexandre works at the intersection of product and engineering to prototype, design and build new features for an audience of over 300 million worldwide.
Program Manager, Formerly with Schematic
Presenting a case study on the hugely successful Toyota/MySpace Rock The Space campaign.
Kaz was a former Program Manager at Schematic, a senior force behind strategic and creative thinking, managing complex, multi-platform projects and leading cross-discipline teams for clients such as Target, Microsoft, Dell, Logitech and The Walt Disney Company. Her interactive media experience began while serving as the Creative Director of Broadband Channels for Fantastic Entertainment, the media arm of a leading Swiss technology company where she oversaw international teams of designers and engineers in developing content for IP multi-casting distribution for companies such as the NFL, AccuWeather, and MTV.
Sr. Marketing Mgr., Sprout
Moderating the Building Brands on Social Networks Panel Discussion
Smart describes himself as "a marketer on a mission to evolve marketing away from the mess that traditional marketers have made. It's time to stop broadcasting messages with megaphones and to start engaging the communities that form around brands. While companies understand what it takes to build products and services, it's the community that understands how they actually work in the wild. Following this, I embrace the mission of Marketing 2.0, which recognizes that brands are built by communities, not just by companies. My work focuses on leveraging the fact that communities want to grow the brands that improve their lives. Thus, I'm interested in new social media tools, like Sprout, that empower communities to spread the word about the products and services they love. You can learn more about me and how I approach marketing on my blog at www.rolandsmart.com."