[ Note: If registration here is closed and you'd like to register on-site, please bring $60 cash to the event, or a personal check for $60 made out to Scott Kirsner. ]
Join author and CinemaTech editor Scott Kirsner for a special evening workshop on how filmmakers, musicians, and other creative artists can cultivate big audiences and earn a solid return from their work.
Based on the 2009 book Fans, Friends & Followers, Scott's workshop will focus on how you can:
- Start building an audience as soon as you commit to your project
- Use social media tools to get the audience engaged, involved, and supporting your work
- Choose the communication channels that work best for you
- Use your time effectively
- Reach potential audience members in partnership with already-established sites, blogs, podcasts, e-mail lists, and video series
- Understand the four kinds of fans
- Build and geotag your audience database
- Create a range of merchandise, physical and digital, for fans to buy
- Turn people interested in your work into fans who support you economically, from one project to the next.
This interactive, intensive, one-time-only evening workshop is limited to 50 participants. It will focus on case studies, examples, and recent data points -- and will avoid jargon, assuming a reasonable level of familiarity with the Internet but no special technical expertise. Participants will receive a paperback copy of the book Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age.
5:30 - 6:00 PM: Arrival, registration, and networking
6:00 - 7:00 PM: The Secrets of Successful Audience-Builders: Strategies That Work Today
7:00 - 7:15 PM: Networking break & refreshments
7:15 - 8:00 PM: Creating a Commerce Model That Works For You
8:00 - 8:30 PM: Ideas for Your Project: Scott and the Group Will Discuss Marketing and Commerce Tactics for Several Participants' Projects
8:30 PM: Wrap-up
About the workshop leader:
Editor of the blog CinemaTech and author of several books including Fans, Friends & Followers (2009) and The Future of Web Video (2008), Scott has written about how new technologies are changing the entertainment industry for Variety, The Hollywood Reporter, BusinessWeek, the Los Angeles Times, the New York Times, the San Francisco Chronicle, Wired, and Fast Company. Scott was the lead organizer for The Conversation, a gathering held last fall at UC/Berkeley, and has spoken or moderated panels about marketing, distribution, and new technology at the Harvard Business School, MIT, SXSW, Sundance, the LA Film Festival, the Film Arts Foundation, the Producers Institute for New Media Technologies, the Toronto International Film Festival, DIY Days, the IFP Filmmaker Conference, and the Rome Film Festival.
About Fans, Friends & Followers
Chris Anderson, editor of Wired Magazine and author of Free, says: "This book compiles the stories of those who’ve done it best. You’ll get ideas from every one of them. Inspiring and incredibly useful — Kirsner has assembled a playbook for the social media age.”
Filmmaker Tiffany Shlain says: "Scott Kirsner is the writer who has most astutely followed and given insights about the revolution and merging of entertainment (film/music) and the Internet."
Knowledge@Wharton technology editor Kendall Whitehouse says: "For creative artists, Fans, Friends & Followers provides insightful case studies and valuable techniques for growing an audience and finding ways to make a sustainable business from artistic expression."
REGISTRATION NOTE: Cancellations can be made, with a 50 percent refund, before November 15th at midnight. After November 15th, registrations aren't refundable but can be transferred to another participant who can attend in your place.
When & Where
CinemaTech chronicles changes in the world of digital entertainment, and most recently published "Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age." Visit http://cinematech.blogspot.com.