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Building a Preference for U.S. Soy through the USSOY brand

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16305 Swingley Ridge Road

(The Barn)

Chesterfield, MO 63017

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Hello!

You are invited to “Building a Preference for U.S. Soy through the USSOY brand,” a lunch-and-learn hosted by the U.S. Soybean Export Council. Click here to register.

This meeting will take place immediately following the USB Sustainability Working Session on October 19 from 12:15pm until 1:30pm in the USB Barn and as a webinar. USSEC will provide boxed lunches to onsite participants.

USSEC is your trusted ally, working with USB, ASA, state boards, and exporter members as the global marketing arm of the U.S. Soy family. We launched the USSOY brand in 2014 to more effectively communicate the advantages of U.S. soybeans and soy products to international audiences. And in 2017, supporting our long-term vision for the brand, we implemented digital strategies that successfully measure the movement of our audience through a preference funnel.

Please join us as USSEC staff Jim Sutter and Lisa Humphreys provide an introduction to our USSOY brand and digital marketing strategies:

  • USSOY, the ideal brand
  • How does the USSOY brand differ from the USSEC brand?
  • USSOY.org and its capabilities to measure success
  • How your collaboration can bring additional return to U.S. soy farmers
  • Quality content drives measurable results!

Eliot Frick of Bigwidesky, digital communications contractor to USSEC, will also participate in this session.

If you would like to attend but cannot make it, we will also be running it as a webinar. Please indicate your interest in participating in a webinar on the registration form and we will send you details on how to connect.

Hope to see you there!

Lisa

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16305 Swingley Ridge Road

(The Barn)

Chesterfield, MO 63017

View Map

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