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Building a Platform: An Inside Look at Marketplace Startups

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Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

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Marketplace startups -- companies that focus on matchmaking vendors and customers -- are redefining business models in every industry. Investors and entrepreneurs see this model as something lucrative and promising; these startups can be employee light, low on liability, and have a huge upside if successful.

But growing and scaling a marketplace startup is challenging. A normal business has a target customer and a product or service, and focuses on delivering that product. A marketplace startup faces that problem, times two, while also trying to figure out the dynamics of the internal economy they’ve created.

Join us for a deep dive on how to create a marketplace startup as we discuss

  • Finding your first users and building both sides of your marketplace

  • Understanding network effects and how they apply to marketplaces

  • Ensuring good user experience

  • Keeping your vendors and customers engaged with your product

  • And much more!


About the panelists

  • Yaron Galai is Co-Founder and Chief Executive Officer at Outbrain, a company that helps consumers digitally discover content most interesting to you. Prior to founding Outbrain, Mr. Galai was Co-Founder, SVP of Quigo, Inc., a provider of performance-based marketing solutions for advertisers and premium publishers. He previously served as the CEO of the company for three years. Quigo was acquired by AOL in December 2007. Previously, Mr. Galai was Co-Founder & VP Business Development at Ad4ever, a developer of rich-media advertising technologies for the web which was later acquired by Atlas (a division of aQuantive).

  • Alex Larsen is the COO of Roomi, a free mobile platform that helps people find flexible, affordable co-living solutions. Roomi has raised $17 million in venture capital, and is available in 21 cities. Prior to Roomi, Alex was the Co-Founder and CEO of Larsen Toy Labs, a social product development platform that makes it easy for anyone to invent new products for kids.

  • Caroline Hofmann is the COO at Republic, an investment platform connecting startups and blockchain projects in the US with global investors. Prior to this, she worked at McKinsey & Company, where she began as an associate and eventually became an Associate Principal. Caroline has an MBA from Harvard Business School and an MSc in International Political Economy from The London School of Economics.

  • Kalam Dennis is the Co-founder of AptDeco, an online marketplace dedicated for buying and selling quality pre-owned furniture. Their customers benefit from a trusted and verified community of buyers and sellers, pre-arranged pick up and delivery and a secure electronic payment process. Prior to that, Kalam spent 10 years working at L'oreal, where he worked in an array of departments, eventually becoming the Vice President of Sales Business Development.

  • Basha Frost Rubin is the CEO and Co-Founder of Priori, a venture-backed legal marketplace for in-house teams to find, hire and manage top attorneys without the costly infrastructure of a firm. Basha holds a J.D. from Yale Law School and a B.A. from Yale College and is a member of the New York Bar.


Schedule:

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking




Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.

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Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

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Date and Time

Location

Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

View Map

Refund Policy

No Refunds

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