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Building a Comprehensive Cannabis Marketing Strategy

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Spaces - Washington, Seattle - Spaces Pioneer Square

95 South Jackson Street

Seattle, WA 98104

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Event description
Join CMA at our Seattle panel discussion diving into the best practices for Building a Comprehensive Cannabis Marketing Strategy.

About this Event

Competition is growing in the cannabis industry and it is becoming more and more crucial for brands to develop a concrete marketing strategy.

Join Cannabis Marketing Association to discuss the best practices for "Building a Comprehensive Cannabis Marketing Strategy" with our expertly curated panel of local business professionals. Topics that will be discussed:

  • Creating a marketing budget for cannabis brands
  • What channels to implement, how/when/why?
  • Evaluating campaign performance. How do you determine marketing success?

Our panel discussion will be hosted by CMA Member, Chris Shreeve, Co-Founder of Programetrix. Thank you to Programetrix for sponsoring this event!


  • Steve Schechterle, Director of Marketing, Fairwinds
  • Kirk Evans, Co-Founder & Creative Director, Sherpa
  • Josefine Nowitz, Co-Founder, Cannabis Creative Group
  • Bess Byers, Founder, Blaise Creative


  • Chris Shreeve, Co-Founder & VP of Business Development, Programetrix


There will be time for a moderated audience Question & Answer session at the end of our panel discussion. Attendees are encouraged to come prepared with their relevant cannabis marketing questions for our panelists. Light snacks and non-alcoholic refreshments will be provided.

6:00 pm - Doors Open

6:30 pm - Panel Discussion and Q&A

7:30 pm - Open Networking (Light refreshments and snacks provided)

Speaker Bios

Steve Schechterle, Director of Marketing, Fairwinds

Steve Schechterle is a young entrepreneur who currently leads the marketing department, customer support, lobbying outreach and event coordination for Fairwinds Manufacturing, a tier 2 licensed producer/processor in Vancouver, WA. With a background in business management and strategic marketing, Steve has helped lead Fairwinds to become one of the most recognized and respected medical cannabis brand in the Washington i502 market. Inspired by thought leaders like Seth Godin and Jonah Berger, Steve has always pushed for brand authenticity and community building as core functions of the Fairwinds marketing strategy. As alternative wellness products become more accepted in popular culture, Steve and his team are excited to continue to introduce innovative and effective cannabis products for patients and consumers alike.

Instagram: @steviegreens_cannabis_



Kirk Evans , Co-Founder & Creative Director, Sherpa

Kirk is the Co-Founder & Senior Creative Director at Sherpa, leading the creative team, managing business development, and working tirelessly to build and maintain the relationships and clients that Sherpa has made over the last 4 years.

His former career focus was in advertising design, brand development and web product design working for some of the largest apparel and advertising companies in the world and he has brought that same creative fire and energy to all of Sherpa’s clients and their projects.

When he’s not at work he enjoys being a cool dad, playing music semi-professionally, building things with his hands, reading and creating physical art when he has time.

Josefine Nowitz, Co-Founder, Cannabis Creative Group

Josefine Nowitz is the Co-Founder of Cannabis Creative Group (CCG), a full-service marketing agency providing web design & development, digital marketing and branding services for such clients as Revolutionary Clinics, Sweet Dirt, High Purity Extractions, Grow Generation, Blue Forest Farms, LeafLogix, and Garden Remedies.

A gifted speaker, leader, and educator, Josefine’s recent speaking credentials include NECANN, CBD Expo Tour, CBD White Label Conference and the National Cannabis Marketing Association.

Josefine holds an MBA from Fitchburg State and a BA in Business Administration in Operations & Information Management from the Isenberg School of Management, University of Massachusetts, Amherst.

Bess Byers, Founder, Blaise Creative

Bess Byers, also known as Cannabess, is the founder of Blaise Creative, a Seattle-based digital marketing agency. Byers has over ten years of marketing experience, with five of them in cannabis. She’s battled Instagram to have her social media account @imcannabess reinstated nine times at over 94,000 followers. When Bess isn’t working, she can be found dabbing, hiking and hanging out with her cat, Barry White.

Moderator Bio

Chris Shreeve, Co-Founder, PrograMetrix

A digital advertising and software sales veteran, Chris has experience ranging from online media to lead generation software services for agencies and advertisers across all major industries and verticals. Chris is the Co-founder of PrograMetrix, a programmatic advertising agency in Seattle specializing in the Cannabis and CBD markets. His family has been involved in the medical and recreational cannabis industries through their ownership of The Bakeree retail locations in the Pacific Northwest. Chris has a vested interest in bringing Fortune 500 ad tech solutions to the cannabis space and to help brands market their products & services online like their mainstream counterparts.

A huge thank you to our sponsor and CMA Member: Programetrix

A Forward-thinking, Programmatic Advertising Agency

Our Purpose: To transform programmatic advertising through innovation, data-driven analysis, and transparent, long-term relationships that go beyond the metrics.

Most advertising agencies offer every digital solution under the sun, but how confident can you be with an agency that lacks a clear specialization? At PrograMetrix, we are “The Programmatic Experts.” We focus on what we’re great at and leverage our expertise to deliver what our clients’ value most; better programmatic strategy, efficient campaign execution, and a higher ROI.

Visit us at https://programetrix.com/


Mix and mingle with the cannabis industry and learn more about Cannabis Marketing Association membership.

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Date and Time


Spaces - Washington, Seattle - Spaces Pioneer Square

95 South Jackson Street

Seattle, WA 98104

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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