$150

Build Your SEO Strategy

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Heeren Content & Strategy

3597 East Monarch Sky Lane

Suite 240

Meridian, ID 83646

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Refund Policy

No Refunds

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Description

These days, it seems like every business has a website. Each of those websites is competing to be at the top of a customer search for that product or service. How do you rank?

Let's look at the stats:

93% of online experiences begin with a search engine.
75% of people never scroll past the first page of search engines.
61% of internet users will research a product online before making a purchase.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

Every facet of your digital marketing strategy should be working to improve your SEO, and to generate leads or sales for your business. If it's not, Heeren Content & Strategy is offering a new mastermind workshop designed to give small businesses a leg up in the digital marketing game.

What you can expect:

This isn't your standard marketing workshop. During the workshop, we offer an informational session on how to properly set up and execute a digital marketing strategy with a focus on SEO. Then, we transition into a hands-on intensive session where we take a look at each attendee's website, social media platforms, and analytics to provide actionable, step-by-step instructions for improvement. This intensive includes a brainstorming session, and your fellow attendees serve as a focus group of sorts to test your content ideas.

You'll leave with a list of things you can do that day to improve your SEO ranking and turn your digital marketing into a lead generating machine.

We only have 5 spots open per class, and only allow one business per industry.

Schedule:

9:30am to 10:15am: Foundations of Inbound Marketing

10:15am - 10:30am: General Q&A

10:30am - 12:00pm: Individual Intensives

Coffee and light snacks are provided. Attendees will need to bring a laptop (not a tablet).

About Your Workshop Leader:

Erika Heeren is an award-winning marketing and public relations professional with more than 15 years of experience.

As President and Creative Director of Heeren Content & Strategy, she works with small businesses and non-profit organizations to provide affordable, professional-quality content development and outreach services. Her clients include local small business owners, other marketing agencies, public universities, media outlets, authors, IT firms, and non-profit organizations.

As a consultant, Heeren also provides corporate training and project management services for larger businesses looking to improve upon their internal and external communications strategy. She has served on the board of notable ventures such as the Idaho Chapter of Entrepreneurs Organization (EO).

As a volunteer, Erika has served in a leadership capacity for multiple nonprofit organizations. Most recently, she has partnered with to Return to Heal, a new local nonprofit that provides trained service dogs to veterans with PTSD and mobility issues. Erika also successfully created and implemented the first digital marketing curriculum for Treasure Valley SCORE, and has provided consultative services to the local Small Business Administration. Every year, Heeren Content & Strategy provides 100 - 200 hours of pro bono services to nonprofits and businesses in need.

A military spouse herself, Erika is also an outspoken advocate for veteran and military spouse employment, education, and entrepreneurship. She works to connect qualified military affiliated professionals with small businesses in need of support.

Heeren is a 2019 Idaho Business Review Women of the Year honoree, and a Best of 2016 Idaho Press Awards recipient.

FAQs

How can I contact the organizer with any questions?

For all questions, please email info@heerencontentstrategy.com

Is my registration fee or ticket transferrable?

You may bring one other member from your business to the event, or you may send another associate from your business to the workshop in your stead. You may not transfer the ticket to anyone outside of your business.

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Date and Time

Location

Heeren Content & Strategy

3597 East Monarch Sky Lane

Suite 240

Meridian, ID 83646

View Map

Refund Policy

No Refunds

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