$165

Build a Million Dollar Artist Business

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Tangent Gallery & Hastings Street Ballroom

715 East Milwaukee Avenue

Detroit, MI 48202

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MARKETING FOR ARTISTS: SEMINAR

Course Description

Many Artists do not have a strategic plan - only the desire to create their Art including: music, film, painting, illustration, graphic design, sculpture, pottery, arts and crafts, photography and more. This is why many Artists starve or don’t realize their full ‘profit’ potential. This course is designed to teach artists how to design a marketing plan - like a million-dollar business. Artists define their strengths in order to create their own marketing plan so it becomes real. But not from a ‘digital marketer’ or a ‘content marketer’ perspective, but from an end-to-end ‘supply chain marketer’ focused on everything from product development to customer loyalty. And this type of marketing is critically essential for growing a profitable business. Knowing that many Artists dislike details, each student is provided with a Marketing Plan Workbook and Professor Keely covers each step of the process - in detail - and with examples to easily break down key concepts.

Learning Outcomes

  • Complete a SWOT analysis profile on themselves (Strengths, Weakness, Opportunity and Threats)
  • Build ‘Brand Me’ and how to market your brand to consumers and businesses
  • Learn all the components of a marketing plan and case studies for why they are important
  • How to monetize their work by creating value by understanding a Breakeven Analysis, Pricing Models and the impact of the Marketing Promotional Mix on a Product Demand Life Cycle
  • Learn how to use “FREE” or low-cost solutions to build your products and brand image
  • Easy-to-use technology tips for DYI instead of paying hundreds or thousands of dollars
  • Techniques for busting through procrastination to realize full potential
  • Becoming efficient by focusing on key components that give a greater Return on Investment (ROI)
  • Really understand and use advertising, digital and social to correctly to grow a brand
  • Outsourcing: When is the time right, and how to find a business partner(s) to help you grow your business

Seminar Course Length: 1 Hours

Course Fee: $165

MARKETING FOR ARTISTS: WORKSHOP (PURCHASE ON WWW.PROFESSORKEELY.COM)

Course Description

Professor Keely offers her 20+ years in business and her award-winning marketing skills to help artists build a successful Marketing Plan. This is a supplemental workshop for those that want to apply what they learned in the seminar to building their empire. Workstations are provided where a computer or tablet can be set up to work on the Marketing Plan Workbook. Professor Keely will assist students with ideas, research and support to begin and/or complete their Marketing Plan. This is a hands on, working event.

Course Length: 1 Hour

Course Fee: $150

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Date and Time

Location

Tangent Gallery & Hastings Street Ballroom

715 East Milwaukee Avenue

Detroit, MI 48202

View Map

Refund Policy

No Refunds

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