$399 – $449

Build a Customer Growth Engine

Event Information

Share this event

Date and Time

Location

Location

Office Evolution Tyson's Corner

8609 Westwood Center Drive #Suite 110

Vienna, VA 22182

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

What’s Your Business Growth Challenge?

Are you trying to:

  • Attract prospects?
  • Retain existing customers?
  • Enter a new market effectively?
  • Become a better brand storyteller?

Every company can experience one or more of these challenges. Whether your company is faced with increased competition, need to identify new or overlooked opportunities, or seek a fresh way to understand your customer's needs that generates revenue – these are moments that can turn into strategic breakthroughs for your business. Let’s make it more personal. What is the root cause of the growth concerns you're dealing with right now? What questions do you want to ask your customers and prospects?

Build a Customer Growth Engine

We can help you uncover who your prospects and clients are, understand what they want, and recognize the expectations they have of your products and services.

During this highly interactive, intensive, hands-on half-day workshop, we’ll:

  • Develop a challenge statement that represents the question you have about your customer or prospect.
  • Create a discussion guide for interviews with customers or prospects.
  • Map the interview answers and turn them into insights.
  • Create a persona that represents a customer or prospect.

As a result of attending the workshop, you’ll:

  • Gain insights into what your customers and prospects want, need, and the types of experiences they desire from you.
  • Uncover how your customers make decisions when determining which solutions to consider and purchase.
  • Leverage market research to recognize and explore opportunities and to understand your customers.
  • Understand why emotions matter – even in business-to-business markets.
  • Unlock and recognize opportunities to distinguish yourself from the competition.
  • Discover new insights and identify new opportunities you may not have considered before.
  • Learn how to prioritize opportunities and select the one(s) worth pursuing.
  • Develop a detailed persona you can use to market your products to represent your ideal customer or prospect.
  • Learn from others, make new connections, and more.

Plus: Walk away with your copy of the Customer Growth Engine Workbook - including the roadmap you create that defines your company’s customer growth engine formula.The workbook, normally valued at $999, is one you create during the workshop that can become the secret sauce for developing your marketing strategy - the resource and roadmap for your marketing - and the customer growth engine in your business.

"Attending 'Build a Customer Growth Engine' was well worth the investment. I was immediately able to apply the tools, industry knowledge, and insights to understand the prospect's environment at a greater depth and establish instant credibility. I won the deal with an ROI of 2,300%." - CEO of Professional Services firm

Breakfast and Lunch provided.

Your Workshop Instructor

Carla Fleming is the CEO and Founder of Pivoting Strategies, a Washington, DC strategy firm that specializes in building marketing strategies and the clarification of customer expectations.

She has over 25 years of marketing and sales experience. Carla has taught MBA level students at The George Washington University and Johns Hopkins University Carey School of Business. She worked at IBM in a variety of marketing and sales positions, building strategies to grow small, medium, and large enterprise markets, both nationally and internationally.

Register Now! Space is limited.














Share with friends

Date and Time

Location

Office Evolution Tyson's Corner

8609 Westwood Center Drive #Suite 110

Vienna, VA 22182

View Map

Refund Policy

No Refunds

Save This Event

Event Saved