Free

Build-a-Brand Workshop

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Location

Shopify Office on Willis Way

85 Willis Way

Waterloo, ON N2J 1P2

Canada

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Event description
Whether you have 100 employees or you’re running your business alone, creating a brand from scratch can be daunting.

About this Event

Join us at Shopify with Robin + Elaine for their Build-a-Brand workshop.

Whether you have 100 employees or you’re running your business alone, creating a brand from scratch can be daunting. In this hands-on workshop, we’ll help you build a brand from the very beginning. From simple messaging to thinking about your long term vision, we’ll talk through the brand building process and provide exercises that you can use as you build your brand.

This workshop will go through:

  • Long Term Vision
  • Creating a Mission Statement
  • Core Values
  • Defining your Audience
  • Developing your Brand Identity

Who is this workshop for?

This workshop is especially helpful if you are working on a new website, looking to name a product, thinking about hiring, but looks at important brand components that anyone can use at any point as you build your brand strategy.

What can I bring to the event?

A notebook and pen/pencil. We’ll provide worksheets with exercises.

AGENDA:

9:00 am: Come sign in, grab some coffee and chat with other local entrepreneurs

9:30 am: Presentation by Robin + Elaine

11:00: 👋🏼

About Robin + Elaine

We are marketers, community builders, and creators that combine visual design and storytelling to create powerful brand experiences. We love working with local companies and have created our own brands such as KWFamous and Sweat Crawl KW. Find out more about us: robinandelaine.ca

Getting to Shopify

There is parking in the Uptown Waterloo parking lots, while it is limited and is shared visitors for all of uptown Waterloo. It is for short term use only, up to two hours. For longer visits, or if the lots are full, you can park at one of the City of Waterloo lots. Check out this map for more details. You can also engage longer-stay paid parking with HonkMobile. Download HonkMobile and buy more time online. Visitors to uptown Waterloo can buy parking time beyond the free two hour limit with the help of a mobile-friendly app, at a rate of $2.75 per hour.

Or, skip the need to park altogether. Use the GRT EasyGo trip planner to find your best route on the ION light rail or bus services, which conveniently makes regular stops nearby.

Travelling by Bike?

See the City of Waterloo’s Bike Parking map.

Please be advised that photographs and video may be taken at Shopify events for use on Shopify web, print, and social properties. We won’t sell your photo, but we may share it with media and/or partner organizations. By attending this and any Shopify event, you consent to being photographed and/or filmed, and to your image or likeness being used at the discretion of Shopify.

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Date and Time

Location

Shopify Office on Willis Way

85 Willis Way

Waterloo, ON N2J 1P2

Canada

View Map

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