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Build a Brand that Attracts the Right Type of Clients: Why Tall People Make...
Wed, September 21, 2016, 11:30 AM – 1:00 PM EDT
Studies show that tall people statistically make more money than their shorter counterparts. One study illustrates that every inch of height is worth almost $800 in additional average annual earnings. What can we learn about this to help us attract constituents, build brands and promote ideas? This talk highlights social behaviors, and shows how to brand your business (and yourself) in a way that appeals to human nature to win people over. B2B Marketers often are tasked with presenting to clients why their business is the best choice among others offering similar products and services.
Daniel Herndon is an ad man, strategist and Principal at MilesHerndon, a Branding Agency on Monument Circle, Indianapolis, IN. On a journey that included trading commodities, commercial insurance sales and playing in a touring rock band, Daniel arrived at running a branding and marketing agency nearly a decade ago. Along the way, in 2015 he and colleague (or competitor) Josh Miles formed MilesHerndon which focuses on deep impact, holistic branding, strategy, advertising and design.
In 2011, Daniel received recognition in Indianapolis Business Journal’s “Forty Under 40”. He consulted corporations and nonprofits on brand strategy and messaging, notably including the national NO MORE campaign. He is also co-author of Facebook All In One For Dummies (Wiley Publishing, 2012), and a regular blogger and public speaker on innovation, marketing and brand strategy.
Daniel enjoys visiting trendy restaurants, cycling and pretending to be gluten free. In his spare time he studies philosophy, charcuterie and other meats and cheeses. He likes hand crafted bourbon cocktails but religiously abstains from soda. Follow him on Twitter if you’re interested in that sort of thing.