Please join us at HQ Raleigh on Tuesday, April 12, from 9am - 10am for the next BSC Conversation featuring Dr. Joel Gehman and Dr. Rosanna Garcia. Dr. Gehman and Dr. Garcia will discuss the Dr. Gehman's research findings his suggestions for best practices in marketing for B Corps and the potential of the B Corporation movement to transform global businesses. Join us early for breakfast starting at 8:30am or stay after to continue to the conversation with representatives from local B Corporations. I hope to see you there!

Best,
Jessica Thomas
Director, Poole College Business Sustainability Collaborative

About Joel Gehman

Dr. Joel Gehman, University of Alberta's Assistant Professor of Strategic Management and Organization, studies the organization of concerns: How do concerns related to sustainability and values affect organizational strategies, technology innovation, and institutional arrangements? And reciprocally, how do organizations, innovation and institutions affect the emergence and trajectories of cultural concerns? In approaching these questions, Gehman draws primarily on organization theory, together with insights from strategic management, and science and technology studies. Among many other awards, Dr. Gehman won the People’s Choice Award from the Alliance for Research on Corporate Sustainability in 2014 and 2015 for his research on unconventional well siting and B Corporations respectively. Gehman previously spent 13 years in industry as an entrepreneur, manager and executive in the areas of management consulting, business development, technology management, and marketing strategy. He regularly advises and consults with diverse organizations. He graduated from Cornell University (B.S.) and the Pennsylvania State University (Ph.D.).

About Rosanna Garcia

Dr. Rosanna Garcia serves as a Chancellor’s Faculty Excellence Program cluster hire in Innovation+Design, as an associate professor in the Department of Business Management in the Poole College of Management and as Faculty Director of the Business Sustainability Collaborative. As an expert in the diffusion of innovations, Dr. Garcia’s research has focused on how to introduce ‘resistant’ innovations to a reluctant marketplace. Her recent research and teaching centers on sustainable innovations and the role of trust in sharing communities that often evolve in societies concerned about environmental sustainability. Prior to joining NC State, Dr. Garcia was an associate professor of marketing and innovation at Northeastern University in Boston, Mass. Prior to joining academia, she spent 12 years working in the telecommunications industry in business development including starting and selling a small business. As a small business owner, she was elected as an SBA White House Business Council representative for the State of Massachusetts. She has three patents resulting from this time in industry. Dr. Garcia holds a Ph.D. in marketing from Michigan State University and a MBA from the University of Rochester, N.Y. Her love of innovation stems from a bachelor of science degree in chemical engineering and a bachelor of arts in business economics from the University of California, Santa Barbara.