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Brown Bag : Power of Sensory Marketing in Branding

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The Brown Bag Series aims to inspire working professional to develop a passion for lifelong learning.

About this event

What is the Brown Bag Series ?

The Brown Bag Series aims to inspire working professional to develop a passion for lifelong learning. We are excited to bring to you a series of free workshops that would help you learn new skills and gain competencies to level up your career.

The HeadHunt Lunch & Learn Work Hacks Series (Oct – Nov 21) is designed with a focus on helping working professionals always remain employable.

For our Brown Bag Session (Marketing), Dr Zahra Pourabedin from James Cook University will be speaking on the topic of Power of Sensory Marketing in Branding.

Brown Bag Details - 21st October

Topic :

Power of Sensory Marketing in Branding

Speaker :

Dr Zahra Pourabedin

Lecturer, Business

James Cook University

Synopsis :

Customer experiences have a multisensory nature and the human five senses play an important role in creating brand experiences. In this session, we explore sensory marketing and sensory branding strategies to influence consumers’ perception of brand experience.

Brown Bag Workshop Schedule

In the upcoming six workshops (11th Oct to 5th Nov), we will be examining the following Work Hacks Topics:

Motivation

  • 11th Oct Motivating Yourself and Others

Life Transition

  • 14th Oct – Life Transitions: Growing up, not old!

Marketing

  • 21st Oct – Power of Sensory Marketing in Branding

Entrepreneurship

  • 25th Oct – Entrepreneurship Within Your Organisation

Data Analytics

  • 28th Oct – Mastering Analytics : How to be a Data Scientist

Leadership

  • 5th Nov – Identifying Your Leadership Style

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Organizer HeadHunt

Organizer of Brown Bag : Power of Sensory Marketing in Branding

Established in 2008, RJ Media Pte Ltd is the organiser of the 15th Postgraduate Fair in Singapore and it is also the publisher of HeadHunt, an executive recruitment publication & jobsite (www.headhunt.com.sg) and Executive Education Guide Book. 

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