Brown Bag Marketing Series-Spring 2017
The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that there are marketing tools that won’t break the bank. Learn how to get found online, attract new customers and grow your business. BRING YOUR LUNCH AND JOIN US!
Wednesdays, February 1 - May 3 (4 Sessions), 12-1:30 p.m.
All sessions held at the College of Lake County, Southlake Campus – Vernon Hills, Room V328.
TAKE THE SERIES AND SAVE!
Cost: $25 per session. Series Cost: $75 (A $25 savings!)
Mastering Internet Marketing: Email, Social & Online Advertising
Wednesday, February 1
Internet marketing is more than creating a web site. You need to convert visitors to customers, move your company website to the top of Google, Yahoo, and Bing search engines, and put Facebook, LinkedIn & Twitter to work for your business. Learn how to create and execute an effective professional email marketing campaign without paying expensive experts. Figure out which social media platform is best for your business. Get your business noticed and close more sales by learning how to stand out and stay on top of the latest online marketing techniques!
Email Marketing for Small Businesses
Wednesday, March 1
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Discover how communicating with customers regularly can help a small business stay connected, generate increased referrals, repeat sales, and nurture customer loyalty. Learn about the different types of newsletters, permission-based email marketing and how to become a trusted sender, increasing deliverability and open rates, integration with social media marketing, tracking results and what to do with this information, and more!
Google Explained: Google AdWords, Google Analytics & Google +
Wednesday, April 5
What can Google do for your business? How is the whole platform of Google suite of products changing? What’s free and what’s paid? This workshop brings answers to the most common questions business owners have about solutions offered by Google. It is no longer just a leading search engine. Understanding the benefits of using Google products helps business owners make better decisions. Discussion will focus heavily on Google’s advertising platform called Google AdWords and Google Analytics. Analyze Google+, other Google family products and the whole concept of placing your business on a map of local services, ratings, reviews, etc.
Social Media 101: The Basics
Wednesday, May 3
Discover strategies and best practices to get the most out of your social media marketing activities. Learn why social media marketing is important, how to evaluate the channels that are right for your business, and how to use these low-cost tools to gain visibility, develop relationships and drive sales and response. Learn how to create good content for your social media marketing campaigns and an integrated marketing plan with social media, email marketing and other marketing efforts. Discover how to incorporate social media marketing into your business life without losing productivity! This workshop primarily focuses on Facebook, LinkedIn, Twitter, Google+ and Pinterest.
Series presented by: Norbert Barszczewski is the President of JP NetQuest, Inc, the company he founded in 2007. His area of expertise includes web development and online marketing (email, social media, PPC, SEO).