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Broadcast: May Microsoft Marketing Round Table Discussion Group - Ken Thoreson - Marketing and Sales - Why Can't We All Just Get Along - May 16th


Wednesday, May 16, 2012 from 9:00 AM to 10:30 AM (EDT)

Broadcast: May Microsoft Marketing Round Table...

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Broadcast: May Microsoft Marketing Round Table Discussion Group - Ken Thoreson - Marketing and Sales - Why Can't We All Just Get Along   more info 55 Tickets Ended Free  

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Marketing And Sales Why Can't We All Just Get Along 

              Ken Thoreson - Renowned Sales Consultant, Speaker and Trainer


 In May we are doing something very special.  Instead of a live and broadcast session we are running a broadcast only event. I know what you are all thinking, isn't that just a Webinar?  Sort of but with a twist.  Ken will speak for 45 minutes to be followed by a 45 minute one on one video interview that Eric will conduct, with his own questions (think Jay Leno :-)) followed by questions from the audience.  Ken is a sales expert, his view on marketing may be very different from the traditional views of the marketing executive.  I know you will enjoy this event, please join us on May 16th, 9:00 - 10:30AM EST.


Note New Audio Information and Conference Information:

To Join Webinar: 

Audio Information:

Toll-free: +1 (800) 977-8002
Toll: +1 (404) 920-6650
Participant code: 194186

International Attendees - We recommend that you use Skype to dial the above Toll number (Skype charges for this service)


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About the Event:


On May 16th at 9am EST  the rubber meets the road*   Nurture Marketing Roundtable  has invited a sales management thought leader to  discuss  the on-going issue of sales and marketing  not working together.  (yes,  a sales guy to talk to  our marketing)   Lack of corrdination, politics, mis-trust, and poor communication have caused sales and marketing to be mis-aligned and ineffective in many organizations.   According to the Aberdeen Group, 80% of all marketing expenditures for marketing materials and lead generation are wasted and sales spends 40 hours a month making up their  own tools. And technology can be partially to blame! 

In this session, Ken Thoreson, Acumen Management Group’s, President will discuss the issues from the sales leadership perspective  as well as his recommendations on how to break down the barriers of between  sales and marketing.  Eric will also represent marketing and interview Ken during the session.


The outcome?  You will be better postioned to achieve  your objectives. Ken’s blog: has been rated in the top 10 sales blogs in the US.


Join us for this highly entertaining and interactive Roundtable.


*It means: "when you get to the action", or "when you get busy", "when it gets serious", or it might mean something like "the last word or final outcome of something"... something along those lines, depending on context.


 About Our Speaker 

Ken Thoreson, Acumen Management Group, Ltd. president, is a sales leadership professional who “operationalizes” sales management systems and processes to pull sales results out of the doldrums into the fresh zone of predictable revenue. As a sales management thought leader Ken is recognized as an expert in sales execution, channel management, revenue generation, sales analysis, compensation, forecasting, recruitment, and training within the sales function. Over the past 14 years, his consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for companies throughout North America—from emerging, transitional to high-growth. Prior to founding Acumen, he led development-stage, entrepreneurial, and a $250-million national vertical software sales organization as vice president of sales.
As a speaker, Ken energizes audiences and recharges their personal commitment to professional excellence to help drive personal and organizational change and growth. In addition to the 3 newly released books based on his Sales Management Guru series, and Success Simplified, co-authored with Stephen Covey, Ken’s many articles and nationally recognized blog are excellent resources for executives who want to revitalize their organizations. He has been published in Selling Power, VARBusiness, Reseller Management, Business Products Professional and SmartReseller. He is currently a columnist for Redmond Channel Partner Magazine, a publication for Microsoft channel partners. Ken’s blog has been rated in the top 10 sales blogs in the United States and ranked a top sales industry social media user by Top View.

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About Round Table - Celebrating Our 6th Year

The Partner Marketing Roundtable is a 2-hour professionally facilitated monthly marketing discussion group provided by Microsoft to Microsoft Certified Partners. After a continental breakfast, the session begins with a 60-minute presentation on a specific area of marketing provided by a guest speaker and marketing expert. After the presentation each participant has the opportunity to write down their own marketing questions. The professional group leader will choose questions randomly for discussion. Microsoft Partners from around the world participate in these sessions through the use of Live Meeting and the Round Table audio and video system.

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Have questions about Broadcast: May Microsoft Marketing Round Table Discussion Group - Ken Thoreson - Marketing and Sales - Why Can't We All Just Get Along - May 16th? Contact IAMCP




IAMCP is an international organization of Microsoft Partners who work together and leverage the network to create turnkey solutions that lead to larger opportunities and client satisfaction.  The Northeast Region from Connecticut, Massachusetts, New Jersey, and New York have joined together to offer a series of live and webinar events to share Microsoft Partner capabilities to facilitate partnering.  Each regional meeting will feature two partners from each region who will present their capabilites live and via Webinar to be followed by a keynote speaker. Why attend these IAMCP regional sessions?

Imagine that your client in Massachusetts needs you to support for their new office in New York. Partnering with an IAMCP member in the New York chapter will give you the local presence you need. Imagine that you are supporting your client’s network and they ask you to deliver a CRM, or SharePoint solution that is out of your current level of expertise. Partnering with IAMCP will give you the opportunity to forge a relationship with partners who specialize in these services, affording you the resources you need as well as new revenue opportunities.

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