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BRITE '19 Conference

Columbia Business School's Center on Global Brand Leadership

Monday, March 4, 2019 at 8:00 AM - Tuesday, March 5, 2019 at 1:00 PM (EST)

BRITE '19 Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
Preview Half Price Jan 16, 2019 $395.00 $0.00
Full Price Not Started $845.00 $0.00
Full Price Group Rate (5+) Not Started $545.00 $0.00
Current Columbia Staff/Faculty/Student Mar 5, 2019 $150.00 $0.00
Alumni of Columbia University Mar 5, 2019 $395.00 $0.00
Non-Profit/Government Mar 5, 2019 $350.00 $0.00

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Event Details

 

BRITE '19 Conference

March 4-5, 2019
Columbia University | Lerner Hall
| Roone Arledge Auditorium
2920 Broadway, New York, NY 10027

SEE MORE AT: http://briteconference.com

Now in its 12th year, BRITE '19 will bring together 500+ leaders from business, technology, media, and marketing to discuss how innovation is transforming the ways companies build and sustain great brands. The conference will present future-forward innovations, new imperatives for service industries, marketplace strategies, and thought-provoking questions... and answers.

Participants come to think differently about the changing global landscape and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

 

Format:

BRITE '19 will once again host a large audience for keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 

The aim of BRITE is to stimulate conversations; it is not simply a series of lectures. Join us to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

 

Past featured BRITE speakers include: 

 

Banikarim-M.

Maryam Banikarim
Global Chief Marketing Officer, 
Hyatt

JONATHAN BECHER

Jonathan Becher
Chief Digital Officer,
SAP

LIZA LANDSMAN

Liza Landsman
President,
Jet.com

Raj-Subramaniam

Rajesh Subramaniam
Executive Vice President & Marketing Officer, FedEx

Adrianne Shapira

Adrianne Shapira '99
Managing Director,
Eurazeo Brands

Ethan Brown

Ethan Brown
Founder and CEO,
Beyond Meat

Ron Simons

Ron Simons
Tony Award-Winning CEO
SimonSays Entertainment

 

Joseph Lubin

Joseph Lubin
Founder, ConsenSys
Co-Founder, Ethereum

 

Allison Cerra

Allison Cerra
Senior Vice President, Chief Marketing Officer, 

McAfee, Inc.

MICHAEL MASSIMINO

Michael Massimino
Former NASA Astronaut; Faculty, Columbia University

Alain Bernard

Alain Bernard
President and CEO, Van Cleef & Arpels Americas

Cheryl Heller

Cheryl Heller
Design for Social Innovation
School of Visual Arts

 

Who should attend?

CEOs, CMOs, marketing executives, brand managers and strategists, product developers, innovation directors, media buyers, viral marketers, brand consultants and agencies, online developers, social networkers, entrepreneurs, video & gaming creators, content publishers, multi-platform media companies, and emerging technology investors.

 

Prior events have drawn attendees from companies such as:

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

 

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When & Where


Columbia University - Lerner Hall
2920 Broadway
New York, NY 10027

Monday, March 4, 2019 at 8:00 AM - Tuesday, March 5, 2019 at 1:00 PM (EST)


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Organizer

Columbia Business School's Center on Global Brand Leadership

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of both academic and executive thinkers on brand reaserch and real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. Visit our websites www.globalbrands.org and www.briteconference.com.

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