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BRITE '19 Conference

Columbia Business School's Center on Global Brand Leadership

Monday, March 4, 2019 from 8:00 AM to 7:00 PM (EST)

BRITE '19 Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird 2d 23h 9m $495.00 $0.00
Early Bird Group Rate (5+) 2d 23h 9m $350.00 $0.00
Full Price Not Started $845.00 $0.00
Full Price Group Rate (5+) Not Started $545.00 $0.00
Current Columbia Staff/Faculty/Student Mar 5, 2019 $150.00 $0.00
Non-Profit/Government Mar 4, 2019 $250.00 $0.00
Alumni of Columbia University Mar 4, 2019 $295.00 $0.00

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Event Details

 

BRITE '19 Conference

March 4, 2019
Columbia University | Lerner Hall
| Roone Arledge Auditorium
2920 Broadway, New York, NY 10027

SEE MORE AT: http://briteconference.com

Now in its 12th year, BRITE '19 will bring together 500+ leaders from business, technology, media, and marketing to discuss how innovation is transforming the ways companies build and sustain great brands. The conference will present future-forward innovations, new imperatives for service industries, marketplace strategies, and thought-provoking questions... and answers.

Participants come to think differently about the changing global landscape and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

 

Format:

BRITE '19 will once again host a large audience for keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 

The aim of BRITE is to stimulate conversations; it is not simply a series of lectures. Join us to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.

 

Some featured BRITE '19 speakers include: 


Norman de Greve

Norman de Greve
Chief Marketing Officer, 
CVS Health

 

Margaret Molloy

Margaret Molloy
Global Chief Marketing Officer,
Siegel+Gale

 

Colin Mitchell

Colin Mitchell
VP Director Global Brand,
McDonald's

 

Adam Galinsky

Adam Galinsky

Author, Friend & Foe,

Professor of Business, Columbia Business School

Alexander Sion

Alexander Sion

Director & Co-Head of D10x

Citi Ventures

 

Carol Cone

Carol Cone

Founder and CEO,

Carol Cone ON PURPOSE

 

Catherine Williams

Catherine Williams

Chief Data Scientist,

Xandr


Sunil Gupta

Sunil Gupta

Author, Driving Digital Strategy,

Professor of Business, Harvard Business School

Amy Webb

Amy Webb

Author, The Big Nine,

Founder, Future Today Institute

 

Who should attend?

CEOs, CMOs, marketing executives, brand managers and strategists, product developers, innovation directors, media buyers, viral marketers, brand consultants and agencies, online developers, social networkers, entrepreneurs, video & gaming creators, content publishers, multi-platform media companies, and emerging technology investors

 

Topics at BRITE '19 Included

 

Prior events have drawn attendees from companies such as:

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

 

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When & Where


Columbia University - Lerner Hall
2920 Broadway
New York, NY 10027

Monday, March 4, 2019 from 8:00 AM to 7:00 PM (EST)


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Organizer

Columbia Business School's Center on Global Brand Leadership

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of both academic and executive thinkers on brand reaserch and real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. Visit our websites www.globalbrands.org and www.briteconference.com.

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