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BRITE '17 Conference

Columbia Business School's Center on Global Brand Leadership

Monday, March 6, 2017 at 9:00 AM - Tuesday, March 7, 2017 at 1:00 PM (EST)

BRITE '17 Conference

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird 1d 6h 5m $595.00 $0.00
Early Bird Group Rate (5+) 1d 6h 5m $350.00 $0.00
Full Price Not Started $845.00 $0.00
Full Price Group Rate (5+) Not Started $545.00 $0.00
Current Columbia Staff/Faculty/Student Mar 7, 2017 $150.00 $0.00
Alumni of Columbia University Mar 7, 2017 $395.00 $0.00
Non-Profit/Government Mar 7, 2017 $350.00 $0.00

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Event Details



BRITE '17 Conference

March 6-7, 2017
Columbia University | Lerner Hall
| Roone Arledge Auditorium
2920 Broadway, New York, NY 10027


Now in its 10th year, BRITE '17 will bring together 500+ leaders from business, technology, media, and marketing to discuss how innovation is transforming the ways companies build and sustain great brands. The conference will present future-forward innovations, new imperatives for service industries, marketplace strategies, and thought-provoking questions... and answers.

Participants come to think differently about the changing global landscape and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.



BRITE '17 will once again host a large audience for keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 

The aim of BRITE is to stimulate conversations; it is not simply a series of lectures. Join us to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.


BRITE '17 speakers include:


Dana Anderson
Chief Marketing Officer

Maryam Banikarim
Chief Marketing Officer
Hyatt NY

Jonathan Becher
Chief Digital Officer

Raj Subramaniam
Executive VP,
Marketing & Comms

Chris Welty
Senior Research Scientist


Andrew Kassoy
B Lab



Who should attend?

CEOs, CMOs, marketing executives, brand managers and strategists, product developers, innovation directors, media buyers, viral marketers, brand consultants and agencies, online developers, social networkers, entrepreneurs, video & gaming creators, content publishers, multi-platform media companies, and emerging technology investors.


Prior events have drawn attendees from companies such as:

A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.

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When & Where

Columbia University - Lerner Hall
2920 Broadway
New York, NY 10027

Monday, March 6, 2017 at 9:00 AM - Tuesday, March 7, 2017 at 1:00 PM (EST)

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Columbia Business School's Center on Global Brand Leadership

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.

The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

The Center on Global Brand Leadership is proud to be supported by Aimia in executing its mission.

Visit our websites and

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