BRITE '13 Conference
Columbia Business School: Program on Financial Studies, Center on Global Brand Leadership, and Jerome A. Chazen Institute for Global Business
Monday, March 4, 2013 at 8:00 AM - Tuesday, March 5, 2013 at 1:00 PM (EST)
March 4-5, 2013
Columbia University | Lerner Hall | Roone Arledge Auditorium
2920 Broadway, New York, NY 10027
"I was glad to be a part of it and hear such a high caliber of presenters. I believe you're on to something special with BRITE." – Jeff Fleischman, Chief Digital Officer, TIAA-CREF
BRITE '13 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.
Global Head of Digital
| Kaaren Hanson
VP of Design Innovation
Chief Digital Officer
Meredith National Media Group
Author, The Power of Habit
Journalist, The New York Times
Chief Executive Officer
Chief Rockstar & COO
VP, Global Branding
Exec. Chairman, BAV Consulting
Author, The Athena Doctrine
FULL SPEAKER LIST>>
Agenda topics include:
Special Thanks to Our BRITE '13 Conference Sponsors
BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
BRITE '13 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.
Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.
Companies at our conferences have included: A&E, Absolut Vodka, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, Audi, Avon, Bell Atlantic, BMW, BrandChannel, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Dow Jones & Company, Dupont, Eli Lilly, Este Lauder, Fast Company, Feedburner, GE, Goldman Sachs, Harvard Business School Press, HP, IBM, Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, Leo Burnett, Lesser Evil Snack Company, L'Oreal, McDonald's, McKinsey, Merrill Lynch, Microsoft, Moody's Analytics, Movado, Nickelodeon/MTVN, Nielsen BuzzMetrics, Novartis, Ogilvy & Mather, Pando Networks, Peeled Snacks, Pfizer, Procter & Gamble, Quattro Wireless, R/GA , Reuters, Samsung, SAP, Siemens, Taco Bell, TACODA, The New York Times, TIAA-CREF, Time Magazine, Time Warner, UNICEF, Unilever, Unisys, United Nations, Univision, Volkswagen, Xanga, and others.
We look forward to seeing you in March!
Please note that tickets purchased less than 21 days from the event cannot be refunded, but can be applied to a future BRITE conference or Center on Global Brand Leadership event.
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of both academic and executive thinkers on brand reaserch and real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. Visit our websites www.globalbrands.org and www.briteconference.com.
The Chazen Institute for Global Business is the interdisciplinary hub of global business knowledge at Columbia Business School. By injecting a global viewpoint into coursework, supporting research on global business, and sponsoring provocative forums where business leaders and policy-makers engage in vigorous debate, we pool the vast wealth of knowledge that exists within Columbia Business School and distill it for people who operate in the world’s marketplace. Visit our website at www.gsb.columbia.edu/chazen.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.