$15 – $25

Brilliant Metrics

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Make-A-Wish Arizona

2901 N. 78th Street

Scottsdale, AZ 85251

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Spend the morning with two local experts to learn best practices to plan, monitor and measure digital campaigns. Christina Guenther, a content manager for Santy, and Alethia Halbig, a paid social specialist from Santy, will host a discussion that will cover tools to capture audience insights, identify key performance indicators, and extract meaningful results. In other words, they will share with you tips and tricks to track your campaigns’ progress and understand how/when to make adjustments.

Featured presenters:

Christina Guenther
Santy Content Manager
"Life is 10% of what happens to you and 90% of how you react to it". You can't control a lot of things--but you can control how you respond. I bring this mentality to my work every day. Social media strategy, community management and content marketing are my areas of expertise.

Alethia Halbig
Santy Paid Social Specialist
Passionate about marketing and new ventures in media. Experience with paid placement, including print, television, digital, social media and outdoor marketing. Responsible for analyzing paid social performance to drive actionable efforts across digital tactics and managing analytics platform for social media, paid search, website analytics and display.

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Location

Make-A-Wish Arizona

2901 N. 78th Street

Scottsdale, AZ 85251

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