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OC Small Business Development Center Powered by CSUF and OCHCC

1 Banting

Suite A

Irvine, CA 92618

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Description

What’s Brick by Brick? A six-week startup program to help YOU take your business idea and test it out on a kiosk, pop up shop, a local market or if you're ready, a storefront! This is an exciting time, retail is changing and we'll go through how you can best position your business for stability and growth through research, market testing and implementing important strategies like omnichannel for small business. We’ll help you identify your market, build a solid foundation for your new business and share with you the keys to growing your business through a strong following. Let's take your concept and help you make it a reality!

Program Dates and Time

- 6 Weeks | Wednesdays | 6:00 PM - 8:00 PM | OC SBDC Center Powered by CSUF and OCHCC

Here's What You'll Learn

WEEK 1 | APRIL 3 | THE BLUEPRINT, BUILDING YOUR RETAIL BUSINESS

  • Defining the types of Retail Opportunities
  • Basic Business Formation
  • Competitive Analysis

WEEK 2 | APRIL 10 | THE BLUEPRINT, BUILDING YOUR RETAIL BUSINESS PART 2

  • Planning
  • Customer Identification

WEEK 3 | APRIL 17 | BUILDING THE MODEL

  • Sourcing
  • Costing
  • Pricing

WEEK 4 | APRIL 24 | BUILDING THE MODEL PART 2

  • Retail Site Selection Criteria
  • Lease Agreements

WEEK 5 | MAY 1 | LAYING THE FOUNDATION WITH BUDGETS AND PROJECTIONS

  • Budgeting
  • Projections
  • Funding

WEEK 6 | MAY 8 | LAYING THE FOUNDATION - INFRASTRUCTURE, TEAM, AND BUDGET

  • Infrastructure
  • Building Your Team
  • Marketing Plan

About the Instructor

Karie Armstrong, SCSM (Senior Shopping Center Manager) spent the last 22 years helping retailers, service providers, restaurants and entrepreneurs successfully launch in retail markets. Armstrong worked for some of the nation’s leading shopping center developers in California including Simon Property Group, The Mills Corp., and Centremark, managing financial operations, marketing, finance and leasing. She focuses on empowering business owners to take the right risks, stack the right skills and actions, and get results.

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FAQs

Do I have to open a storefront or lease a space to be part of this program?

No, there's so many avenues to explore with retail. You can participate in this program regardless of where you are in the process whether you're just exploring, looking to grow your current business or looking to start a new shop! We'll explore trends in pop up shops, kiosks, mobile shops, brick and mortars and more. If you do choose to lease a space or open a physical store front, the SBDC is here to help! We can help you negotiate your lease, start your shop and be a resource for you every step of the way.

I'm a little scared to start a retail business in this environment, how will this program help me?

Retail is changing, but this could be a great time to jump in! This program will help answer some of your retail questions head on and help you learn how retail operations, pricing, leasing, planning, controls, financing and more works!

Are there other benefits to participating in this program?

Yes! We'll review sample leases and provide participants with no cost research and benchmarking reports. You'll learn about changes in the retail environment, how shopping centers are reshaping their tenant mix and where you might fit in.


Parking:

Parking will be complimentary. Please arrive early to receive your parking permit and to display it on your dashboard.

This event is hosted by California State University Fullerton (CSUF) so parking permits are valid for CSUF designated parking spots only. Please note where you are allowed to park in the below image:

Irvine Parking Instructions

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Location

OC Small Business Development Center Powered by CSUF and OCHCC

1 Banting

Suite A

Irvine, CA 92618

View Map

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