Brian Solis believes that experience is everything. He makes the case that customers don’t just want great products and services—they want experiences. He believes that the future of “brand” is now experiential, requiring marketers to become architects to design meaningful experiences for people to have and share in every moment of truth. In this presentation, Brian will share his research around how customers are changing, what they value, and the true definition of experience design. Plus, he’ll share some personal anecdotes behind the making of his new book. It’s a story he believes will help all marketers in the future of their work.
Brian Solis is an award-winning author and avid keynote speaker that is globally recognized as one of the most prominent thought leaders in digital transformation and innovation. He has authored several best-selling books including What’s the Future of Business (WTF), The End of Business as Usual and Engage!.
Brian has just released a new book, X: The Experience When Business Meets Design, and we are proud to host this official hometown stop on his book tour. “X” explores the intersection of where business meets design to create engaging and meaningful customer experiences.