With summer upon us, it's time to turn up the heat with your marketing and brew up new sales.

Hosted by the Wallingford-based inbound marketing agency and HubSpot Diamond Partner, IMPACT Branding & Design, “Brewing Marketing & Sales Success 2016” is a one-day marketing event unlike any other in the state of Connecticut.

• You’ll hear from world-renowned speakers and industry thought leaders.
• Learn about the future of marketing & sales and the technology that will drive it.
• Connect with peers who are excelling in web design/development, marketing, and sales.
  
  

Exchange Bold Ideas in an “Aggressively Laid-Back” Environment.

Self-described as “aggressively laid-back,” our venue at Stony Creek Brewery is located directly across from the Branford River waterfront.

It’s secluded, relaxed, and the perfect place to learn from some of the marketing world’s greatest minds and exchange bold ideas with peers.

After our final keynote, we’ll retreat to the brewery’s taproom, patio, and beach (yes, beach) for happy hour with some of Stony Creek’s flavorful brews (and some scenic views).

Learn From the Best of the Best.

We’ve gathered some of the sales and marketing industries greatest minds to share their expert advice, insights, and business lessons with you throughout the day and in five knowledged-packed sessions.

Speakers include:

David Meerman Scott

Marketing & Sales Strategist, bestselling author, advisor to emerging companies

David Meerman Scott (@dmscott) is a keynote speaker available for presentations at corporate events and conferences. He presents to audiences all over the world on the ways to generate attention and build business. He is a marketing speaker whose ideas on real-time engagement and the use of social media are popular around the world.

David is also a well-known sales speaker and has presented in over 40 countries and on all seven continents.

Pete Caputa

VP of Sales, HubSpot

Peter Caputa IV (@pc4media) is VP Sales at HubSpot. As HubSpot employee #15, Pete has played a pivotal role in helping to develop the people, processes and systems that have helped HubSpot scale to 1,000+ employees, 2300+ agency partners, 15,000+ customers and $115M in revenue. Pete now oversees teams across the sales department—including the media team, which he helped build from the ground up.

Bob Ruffolo

Founder & CEO, IMPACT

Bob Ruffolo (@BobRuffolo) is a the founder and CEO of IMPACT, a Connecticut-based inbound marketing agency & Top-Tier HubSpot Diamond Partner. IMPACT works with small to mid-sized businesses helping them 3x their brand awareness, lead generation, customer acquisition, and customer loyalty through education, strategies, and implementation of growth-driven business development programs. Bob's also the host of IMPACT's Website Throwdown.

Luke Summerfield

Peak Performance Strategist, HubSpot, Innovator of Growth Driven Design

Luke Summerfield (@SavvyLuke) is an avid speaker, sharing his knowledge to help inspire others to achieve more. He has spoken at conferences hosted at Harvard, MIT, Duke University, eBay and has spoken for SMX, ClickZ Live, Hubspot, Moz, Hootsuite, Joomla and more.

Many have described Luke's speaking style as "Inspirationally Refreshing". He has a refreshing and genuine style that is full of personality, excitement, and energy.

Karl Sakas

Marketing Agency Business Consultant, Speaker, Digital Marketing & Agency Coach

Karl Sakas (@KarlSakas) helps digital marketing agencies grow profitably, without the usual growing pains. He founded and runs an online community with 1,400+ agencies in nearly 50 countries. As president of global consulting firm Sakas & Company, Karl has advised agencies on 6 continents about operations, strategy, and leadership. He is the author of "The In-Demand Marketing Agency" and has written 180+ articles on agency management. When he’s not helping clients, Karl serves as President of Triangle AMA and volunteers as a bartender on a 1930s railroad car.

Tom DiScipio

Chief Strategy Office and Partner, IMPACT

Tom DiScipio (@TomDiScipio) runs new business development at IMPACT and has led the charge at developing a scalable, repeatable revenue program. As an inbound marketing strategist and consultant, Tom speaks to companies of all sizes and offers free website, marketing, and sales consultations.

Allison DePaola

Partner / Attorney, Floman DePaola and Co-founder of YELOW Inc.

Allison DePaola (@AllisonDepaola) is an entrepreneur and Partner/Attorney at Floman DePaola with a practice area in business transactions, including business start-up planning, buying or selling all or part of a business, digital media and social media contracts and guidelines, and more. Allison DePaola was named to Super Lawyers Rising Star List, 2015 New England.

Scott Drozd

CEO of FCPEuro and Co-founder of YELOW Inc.

Scott Drozd (@ScottDrozd) is CEO of FCP Euro and FCP Import, an online retailer of Genuine and OEM car parts for European and Asian Import vehicles. In 2001, with only a $9k initial investment, Scott and his business partner took a small brick and mortar auto parts store and bootstrapped it into online organization generating $20 million in annual sales.

Michael Hurczyn

Director of Inbound Strategy at 710 Studios

Michael Hurczyn (@michaelhurczyn) has diverse background in sales, marketing, and business development. He has a very entrepreneurial spirit, and thrives in fast-changing, high-pressure environments. Michael was first introduced to HubSpot and Inbound Marketing when he sold HubSpot Academy the software to deliver their certification exams. Since that point, Michael realized he has had an inbound mindset all along, and now utilizes his expertise to help our clients strategize effective plans to grow their business. Michael is also the leader of the Hartford HUG.

Tim Lynch

VP of Sales and Marketing, Applango

Tim Lynch (@LynchInsights) is the VP of Sales and Marketing at Applango, a solution that enables companies to correlate behavior and adoption of SaaS solutions. Through the use of Applango, enterprise organizations have been able to improve user adoption, significantly increase sales performance, and reduce license costs.

Andrew Dymski

CEO & Co-Founder, DoInbound

Andrew Dymski (@andrewjdymski) is the co-founder of GuavaBox & DoInbound focused on Inbound marketing, blogging, social media, SEO, entrepreneurship, leadership, & startups. He's also the host of the Inbound Agency Journey podcast.

Agenda

8:00 am

Check-in & chill

Arrival, check-in, registration, continental breakfast, coffee and tea.

9:00 am

Kick-Off

Brewing Marketing & Sales Success starts. Introduction of the moderators - Natalie Davis & Katie Pritchard.

9:15 am

Bob Ruffolo: Welcome / Are You Ready For This Kind of Growth?

Generating business from the internet is critical to your success. You need to increase your brand awareness. You need to improve your lead generation. You need more revenue. You’ve heard it all and know content, search, social media are key to making it happen. “Let’s just buy software and hire a blogger” you say, or “maybe we can just hire an agency to do it all for us.” If that sounds like you, you’re not alone.

There are great case studies of companies that found digital marketing success. But there’s as many companies, if not more, that feel stuck and can’t crack that code. The reason: They’re not ready to do what it takes. And without making a major change, it’s never going to work for them. To succeed, it takes a shift culture, commitment, humbleness, risk and thought leadership to stand out.

Bob Ruffolo will walk you through his Success Readiness Scorecard to see how ready you are for growth and help you identify what changes you need to make right now to improve.

10:00 am

Luke Summerfield: Rethinking Web Design: Building a Peak Performing Website with Less Waste and in Half the Time

“You are wasting time and resources on your website and don’t even know it.” - The traditional web design process is totally broken, resulting in long timelines, late launches, running over-budget and lackluster results.

Join Luke as he teaches you Growth-Driven Design, a smarter approach for building and growing your website which leverages user-guided decisions, continuous iteration and personalization to create a peak performing website.

10:30 am

Michael Hurczyn: Here is What Happened to Me, Today. Creating Remarkable Content Out of Ordinary Conversations.

"Wait! You want me to write how much?" Have you ever felt this way? Creating content can be a daunting task. This session will help you find content creation opportunities out of some of your daily routine tasks, discuss what formats are effective today, and what you can do to repurpose some of your existing content.

Michael Hurczyn, Director of Inbound Strategy at 710 Studios, will show you how he has taken mundane items like solicitation emails and phone calls, and turned them into engaging content for the web.

11:00 am

Break

11:15 am

The Business Growth Panel: Scott Drozd, Allison DePaola, and Andrew Dymski

In this exciting panel, you’ll receive unique insights into what it takes to grow your business. Want to know what it takes to turn a small brick and mortar company into a $20 million ecommerce machine? Or would you like to know it takes to get a bootstrapped startup software company noticed? How about the legal issues facing digital marketers today and in the future? Topics will include culture, growth, podcasts, processes, & legal. Get all of your questions answered by the pros that are crushing it in the field.

11:45 am

Pete Caputa: 8 Steps to Creating a Predictable, Scalable, Lovable Client Acquisition Machine

Pete will share the 8 step inbound sales and marketing process HubSpot pioneered. Pete was key in not just creating this playbook, but he also founded and scaled HubSpot’s partner program which has taught agencies how to implement this process for client after client. Because of Pete’s vision and execution, partners like IMPACT are among 2900 partners worldwide who have helped 10s of thousands of companies attract and close clients of their own.

In total, more than 15k customers have implemented the inbound marketing process and 60k more have implemented inbound selling practices. Based on the 100s of case studies HubSpot and their partners have published showing measurable increases in traffic, leads and sales, this 8 step process is designed to provide a predictable and improvable ROI when leveraged consistently.

12:15 am

Lunch

1:00 pm

Tom DiScipio: Case Study: How IMPACT Prospects Inbound Leads

Ok, so you’ve made an investment in lead generation, but revenue has not increased at the same rate - what gives? This is not as uncommon as you may think... Most small to mid-sized businesses still won’t see an uptick in revenue when lead generation increases. Why? Because most sales teams don’t know how to prospect inbound leads.

Tom DiScipio will walk you through the systems IMPACT has put in place to ensure we’re maximizing the revenue being generated from our marketing efforts. He’ll also provide you a step by step playbook so you could do the same for your organization.

1:30 pm

Tim Lynch: Sales Team Efficiency & The Importance of CRM Adoption

Tim will discuss the importance of having the right marketing and sales playbooks as well as the technology needed to support these efforts. But what happens if the people in your organization are not following protocol?

Tim Lynch, VP of Sales at Applango, will walk you through the realities of organizational sales technology adoption and the steps you need to take to change behavior, improve efficiency, and maximize your revenue and ROI.

2:00 pm

Karl Sakas: Three Magic Words to Grow Your Profits

Once you invest in marketing and sales to get customers, how do you keep them? According to Bain & Company, increasing customer retention by just 5% can boost your profits 25-85%.

Successful, profitable retention comes down to a simple yet powerful concept: "Warmth & Competence." You magnetically retain customers, by giving your team a framework for making better short- and long-term decisions. This comes from The HUMAN Brand, by Princeton psychologist Susan Fiske and CMO Chris Malone.

Agency consultant Karl Sakas will show how to apply Warmth & Competence to your business. It's worked at companies across the world, and it can work for you, too!

2:30 pm

Break

2:45 pm

David Meerman Scott: Real-Time Marketing and Newsjacking to Reach your Buyers

Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.

3:10 pm

Fireside Chat with David Meerman Scott and Bob Ruffolo

After a full day of sessions, David and Bob will field questions from the audience to ensure no question has been left unanswered.

3:30 pm

Networking Happy Hour Begins

Grab a beer (or few), meet the speakers and other marketing professionals just like you, and have a great time enjoying the Stony Creek Brewery.

7:00 pm

Expected End

Who Should Attend?

If you’re working in marketing, sales, web design / development, or simply want to learn more about conducting business in a digital age, join us! We’ll have plenty of useful information for people in all roles, departments, and industries.

What Else Should You Know?

Food & Refreshments: Food and drink will be provided. The day will begin with coffee and snacks at breakfast, followed by lunch, and drink tickets and light fare at happy hour.

Attire: We're pretty relaxed here at IMPACT, but you can't go wrong with business casual or start-up chic. Wear whatever makes you comfortable!

Questions?

Visit Us Online: http://www.impactbnd.com
Tweet us: @impactbnd

Sponsors

Media Partners