Breaking Through the Noise: The TRUTH about Influencer Marketing [Workshop]

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UCLA Anderson School of Management

110 Westwood Plaza

Room D313

Los Angeles, CA 90024

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What makes one person or brand influential and another practically invisible? Global Influencer Marketing expert, Amanda Russell provides in depth knowledge of how to amplify your impact locally, nationally, and beyond.

This is one of the hottest topic in business, regardless of industry, and yet the most widely misunderstood. Those who can truly understand it, will be able to scale and grow any brand, company, or individual of any size ranging from massive fortune 500 companies with multi-million dollar budgets to small start-ups.
You can have the best product, service or idea in the world, but if you don't have an audience it doesn't matter.
Walk away from this workshop not with a 'how-to' manual, but rather a 'how-to-think' about the future of business and marketing. You will be able to communicate more effectively and navigate any situation from a bigger vision, macro level very few can compete with.

Students will learn:

  • The powerful ROI of influencer marketing, how to reach it, and which tools to use.
  • How to qualitatively and quantitatively analyze "influence" to discern true thought leadership vs mere popularity (What reach really means)
  • A customer-centric approach to identify the right influencers for the market and situation within the purchasing funnel.
  • How to engage with influencers and co-create true business partnerships with showstopping branded content vs. one-off transactional ‘pay-to-play’ ads.
  • Proven methods to recruit and engage the right influencers for your brand, and understand compliance and FTC guidelines in the current influencer economy
  • Managing influencers to generate the right message that achieve brand goals, desired follower behaviors, and potential media buzz (campaign planning systems)


About Amanda Russell
Digital Marketing Strategist, YouTube Star & Chief Marketing Officer, Valeo Technologies LLC

The Toronto Star calls Amanda Russell the "Real Life Iron Woman" and ultimate "go-getter." And for good reason. In less than five years, she has built and now sold 3 thriving businesses from scratch, and is one of the leading authorities in Influencer Marketing in the world:
• Professor of Marketing In addition to teaching across the marketing program at The Art Institute of America, Amanda created the actual first ever accredited course curriculum on Influencer Marketing at UCLA Extension.
• Chief Marketing Officer - Amanda’s marketing and brand strategy firm was recently acquired by Valeo Technologies, a 30+ year old legacy fitness and security brand headquartered in New York. Amanda is leading the global re-brand and re-launch strategy as the first female Chief Marketing Officer
• Amanda Russell TV, a YouTube channel that hit 1,000,000 views within 2 months of launch, and that led to a production deal with Maker Studios and Trium Entertainment (the creator of the hit TV series The Biggest Loser).
• FitStrongAndSexy.com, an online fitness hub, including a full paid subscription program with over 80,000 subscribers that started as a business school project and is now an official case study on how to use YouTube to build a brand.
• Founder of Renaissance Women (RW), an exclusive community for today's most passionate and inspiring female leaders, executives, entrepreneurs and influencers, from all industries, and of all ages, who are shaping the future.

A graduate of University of Richmond, as a full ride Scholarship athlete. Amanda also holds an MBA with a concentration in marketing. She is currently authoring a book on Influencer Marketing and speaking at various conferences and events across the world.


FEMBA & EMBA Students - Remember that you can join most workshops remotely. When you register you'll be able to select remote particpation. You can also view the workshop afterwards as a recording.

Date and Time

Location

UCLA Anderson School of Management

110 Westwood Plaza

Room D313

Los Angeles, CA 90024

View Map

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