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Breaking Brand

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Location

VMLY&R

3 Columbus Circle

18th Floor

New York, NY 10019

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Event description
The chemistry of brand building in a world that devalues brand spend, with the latest thought leadership on marketing effectiveness.

About this Event

Cutting-edge techniques for building brands, briefing creatively to deliver best returns, balancing the long-term with the short-term; and the psychology of persuasion.

With new news from celebrated marketing thought-leaders Peter Field, Les Binet and Marsha Lindsay, as well as Forrester, System 1 and Cannes Lions hosted by VMLY&R.

Agenda

8.00 Registration

8.30 Breakfast

9.00 Introduction and Welcome

Tomas Gonsorcik, CSO, VMLY&R

Bediz Eker, Group Strategy Director, VMLY&R

9.15 Building a Global Marketing Effectiveness Movement

Janet Hull OBE, Director of Marketing Strategy, IPA

9.30 Balancing Short and Long Term Marketing Metrics: a new report

Tina Moffett, Senior Analyst, Forrester

10.00 The Psychology of Persuasion, from 100,000BC to 2030AD

Marsha Lindsay, Founder, Lindsay Foresight & Stratagem

10.30 Creativity Matters

Phil Thomas, Chairman, Cannes Lions International Festival of Creativity

11.00 Coffee break

11.15 Developing Creative Best Practice for Long-Term Growth in a Multi-Platform World

Brent Snider, President, Americas & APAC System 1

11.45 Effectiveness in Context: a manual for brand building

Peter Field, Marketing Consultant

Les Binet, Head of Effectiveness, adam&eveDDB

12.45 Q&A

1.00 Close with networking and lunch

EffWorks is a global, not-for profit initiative, spearheaded by the IPA with new R&D around evidence-based decision-making and data at the heart of its programme. Effworks.co.uk

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Location

VMLY&R

3 Columbus Circle

18th Floor

New York, NY 10019

View Map

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