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Breakfast Seminar: Get Found in Search Engines & Secure Government Funding

gShift Labs & Mentor Works

Friday, 2 March 2012 from 8:00 AM to 9:30 AM (EST)

Breakfast Seminar: Get Found in Search Engines &...

Registration Information

Type End Quantity
gShift Labs & Mentor Works Breakfast Seminar Ended Free  

Event Details

Please join Krista LaRiviere, CoFounder & CEO of gShift Labs and Bernadeen McLeod, the principle behind Mentor Works, for an exclusive* breakfast seminar at the MacLaren Art Centre in Barrie on Friday, March 2, 2012 at 8:00 a.m.


How To Get Found in Search Engines

There’s been a real evolution of search engine optimization (SEO) over the past couple of years. We refer to this SEO evolution as Web presence optimization (WPO).

WPO is about optimizing content across your organization’s entire web presence – website, social media, blogs, press releases – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research.

These days, businesses need to have insight into their digital footprint and to track, manage and measure their entire web presence for organic search without breaking the bank – or losing their minds!

It is possible! In this discussion you will learn about:

  • Why SEO is important to a business and in a marketing budget
  • The shift that's taking place in SEO & how social media matters now more than ever before
  • How you can apply WPO to your business – including a keyword research workshop and case study review on web presence optimization


How To Secure Government Funding

Funding resources are available for small businesses from both the provincial and federal levels of government. The challenge is how to find and take advantage of what is out there.

In her presentation, Bernadeen will cover financing trends, the different types of government resources, how to find them, and how to harness these opportunities to fund your business.
You will learn how to take the mystery out of how funding mechanisms work, the on-line application process, eligibility factors, the funding cycle, and more. You will also learn what the experts know about government funding and business support resources and how to keep it simple.

Prerequisites for most Canadian Government Funding Programs:

  • Incorporated in Canada for at least 2 years
  • Financially stable
  • Not a retailer/distributor
  • Not a start-up
  • Company must manufacture or conduct R&D in Canada


Date: Friday, March 2, 2012
Time: 8:00 a.m. to 9:30 a.m.
Place: MacLaren Art Centre, 37 Mulcaster Street, Barrie, ON
Speakers: Krista LaRiviere, gShift Labs & Bernadeen McLeod, Mentor Works

*Note: This breakfast seminar is by invitation only and is open to a maximum of TWO people within your organization.


Please confirm your attendance by registering above, or by contacting Lori Gariepy via email or phone (705) 727-5647.


Have questions about Breakfast Seminar: Get Found in Search Engines & Secure Government Funding? Contact gShift Labs & Mentor Works

When & Where

MacLaren Art Centre
37 Mulcaster Street
Rotary Education Centre
Barrie, Ontario L4M 3M2

Friday, 2 March 2012 from 8:00 AM to 9:30 AM (EST)

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gShift Labs & Mentor Works

About gShift Labs

gShift Labs’ industry leading Web Presence Optimizer™ software system is helping companies across North America achieve top organic rankings in search engines by simplifying and standardizing how a website gets found on the internet. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization.
Since mid 2009, gShift has received industry recognition including YTA StartUp of the Year, CIX Digital Media winner and named to the Branham300 Up and Comers List.
For more information:


About Mentor Works

Financing for growth remains a large obstacle for many small businesses. Mentor Works helps companies in Southern Ontario tackle the barriers of financing in order to achieve growth goals and prosper. Whether it is to expand your business, adopt IT best practices, human resources and training or to purchase manufacturing equipment, there are new creative ways to approach financing to solve your innovation challenge. For more information:

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