$10 – $15

Brave New World: The Era of Consumer Controlled Data

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Hult International Business School

1 Education St

Classroom G

Cambridge, MA 02141

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Brave New World: The Era of Consumer Controlled Data

GDPR, Europe’s data privacy legislation that went into effect last May, was the just tip of the iceberg. Consumer trust is down and U.S. privacy regulation is coming in hot. While states are upping their consumer protection laws, consumers want the federal government to step in and ensure data privacy on a national level. The impact will change the entire data landscape for ad tech and brands alike. How can marketers prepare their organizations now for what's coming next? Join us in April for a critical conversation on eprivacy, with an expert panel that will address proposed legislation and its implications for consumer data.

Attendees will learn:

  • Implications of GDPR and ePrivacy Regulation

  • Lessons learned from large U.S. brands

  • Tangible next steps marketers can take to build a new consumer consented data strategy

Complimentary Wine, Beer, Soda Water and Food!

Speakers:

Jonathan Lacoste, President, Jebbit

Jonathan Lacoste is the President and Co-founder of Jebbit, an enterprise software company that focuses on mobile marketing and consumer data. Along with his co-founder, Tom Coburn, Jonathan built the world’s first declared data platform to help fuel digital marketing by using first-party, declared data.

Emily Avant, Vice President of Corporate Business Affairs and Governance, WarnerMedia

Emily Avant is the Vice President of Corporate Business Affairs and Governance at WarnerMedia, where she is a member of the Data Strategy team. In this role, she manages the company’s relationships with its strategic data partners and leads negotiations of the key enterprise-wide data transactions. She also develops and oversees corporate governance policies that are designed to ensure that data is used responsibly and ethically. Emily is currently focused on the company’s Consumer Data Experience (or CDX) initiative, which will provide WarnerMedia consumers with new choices as to how their data may be used.

Rob Schipul. Senior Director, Seeker Integrated Marketing, Monster Worldwide

Rob Schipul is Senior Director, Seeker Integrated Marketing at Monster Worldwide. He has a strong digital/CRM background, with 15+ years’ experience across a range of clients within insurance, retail, health, finance, travel and pharmaceutical industries.

He started his career in marketing at Digitas, working on segment-driven plans for AT&T local/long distance service and their VoIP product launch. Rob also managed GM/OnStar’s customer lifecycle stream for four years as well as the redesign of OnStar.com in 2010, which transformed the site from transactional to experiential. Rob joined Arnold Worldwide in late 2011 to help bring digital expertise to the agency. At Arnold, he led integrated efforts for CVS Health (during its brand launch and cigarette cessation) as well as the ExtraCare and Beauty brands. He also spearheaded the Engagement Planning discipline which combined tech, content and social strategy as part of Arnold’s Integrated Strategy capability.

Jeffery Lauria, Vice President of Technology, iCorps Technologies


With over 20 years of professional experience, Jeffery Lauria is an accomplished technology leader with a demonstrated record of delivery solutions to help organizations manage their cybersecurity and business risk while achieving their digital transformation goals including using cloud-based technologies based on the public and private cloud platforms technology, such as those offered by Microsoft and Amazon. As a highly accomplished InfoSec professional certified in multiple areas including Certified Cloud Security Professional and Certified Information Security Professional. He holds numerous certifications from the Information Systems Audit and Control Association in information security auditing and risk management and IT Governance.


Moderator:

Parna Sarkar-Basu, CEO and Founder, Brand and Buzz Marketing, LLC / V.P. Brand Marketing, American Marketing Association, Boston

Parna Sarkar-Basu, an innovation marketing strategist, helps companies navigate the digital era.

Leveraging her two passions – technology and brand building – Parna humanizes corporate brands, builds thought leaders, simplifies complex concepts and creates industry buzz to elevate companies to new heights. She has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, databases and managed services.

Recipient of multiple awards, Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC. She now serves as a strategic advisor to entrepreneurs and CEOs in the U.S. and Europe and works with their teams on a variety of initiatives, including corporate and product positioning, new market entry, innovation marketing and digital transformation.

Agenda:

  • 6 pm - Registration and Networking
  • 7:00 pm - 8:00 pm - Program


About the Venue and Food Provider:

Hult is a new kind of non-profit business school that constantly innovates to meet the needs of students, employers, and society in a world that is changing faster than ever before. More than a business school, Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.

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Date and Time

Location

Hult International Business School

1 Education St

Classroom G

Cambridge, MA 02141

View Map

Refund Policy

Refunds up to 7 days before event

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