$12.50

Branding Your Small Business WERCshop

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OpenRoad Brewery

128 S. Main Street

Wayland, MI 49348

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What is a brand? A brand is not a logo, name, product, or service. It’s about much more than that.

Wayland’s Economic Restructuring Committee (W.E.R.C.) will be hosting a branding WERCshop designed for small businesses to understand what branding really is and how it can help elevate a business’s presence and customer loyalty in a crowded marketplace.


The WERCshop, “Branding Your Small Business”, will be presented by Meg Smolen and Rick Glasser of Full Circle Marketing and Design, an integrated marketing and design agency based in Grand Rapids, MI. Full Circle has built their firm around the idea that brands deserve better, from concept to completion they craft memorable experiences that get attention and drive results. They were chosen to present the WERCshop because they stand out among their competition, have an impressive client list, and remarkable case studies.


The 2017 WERCshop; Branding Your Small Business will be part interactive and has been designed to meet the needs of small businesses. A brand is really more than a logo, name, product or service. During this WERCshop you will learn to build and market your brand from the experts at Full Circle.


WERC provides affordable and exceptional programs for their bi-annual WERCshop’s in an effort to support economic vitality that strengthens downtown businesses.


The event is open to the public. Downtown, home-based, and prospective business owners are all encouraged to attend.


The workshop will be held at OpenRoad Brewery, 128 S. Main Street in downtown Wayland. Parking is available on-street, in the rear, or at city lots. Doors open at 11:30am, the presentation begins promtly at noon. Registration includes admission, lunch, and WERCshop material. Seating is limited.


We hope to see you there!


WERC acknowledges our 2017 WERCshop local heroes; Hasting City Bank and Reno Agency for sponsoring this event.

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OpenRoad Brewery

128 S. Main Street

Wayland, MI 49348

View Map

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