Actions Panel
Branding Your LinkedIn For Ultimate Success
Learn how to navigate, leverage and maximize your visibility
When and where
Date and time
Location
Maryland Innovation Center (MIC) 6751 Columbia Gateway Drive 3rd Floor, Gold Room Columbia, MD 21046
Map and directions
How to get there
Refund Policy
About this event
875 million + That’s how many members LinkedIn boasts in 2023.
Now more than ever... It’s time to get visible on this dynamic platform! If you’re ready to share your compelling story and expertise on LinkedIn, then you don’t want to miss this upcoming session.
Join for an in-person session presented by StoryLede Founder, Emmy Award-Winning Journalist and International Speaker, Bofta Yimam.
Bring your laptop as this will be an interactive session while our presenter walks you through the best ways to leverage your profile, craft engaging content, and build brand awareness. Plus, discover how to showcase who you are and what you do in an authentic and story-focused manner.
This session includes lunch and a Q&A period where you can ask your most pressing questions.
Registration will close on January 25.
About our Speaker, Bofta Yiman: From Memphis to Washington D.C., our Emmy-Award Winning StoryLede™ founder Bofta Yimam worked as a news reporter and anchor. For more than a decade, she appeared on local and national outlets at the White House and Capitol Hill… you may have seen her on CBS and BBC.
During early morning news meetings, Bofta recalls how reporters would share their story ideas while huddled around the news desk. Ultimately, after hearing all the ideas, the news director would eventually ask, “So what's our lead story?” This is the story that’s most newsworthy, compelling and likely to lead the evening news. Part of that newsroom discussion, is literally the “lede” of the story – which refers to the intro section that’s written to grab your attention and address why you should care. Today, Bofta encourages business owners and thought leaders to ask themselves the same question as they’re building their brand:
What’s your StoryLede™?
StoryLede™ is the unique narrative your company uses to share its value, brand and identity. This is the story that is syndicated across all of your platforms and leads everything you do – and say.
For more on our presenter, Bofta Yimam, visit www.storylede.comhttps://www.linkedin.com/in/boftayimam/