Free

Branding Your Business: What is Your Brand's Personality

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United Roots

2781 Telegraph Avenue

Oakland, CA 94612

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When you define your brand, you are essentially creating the soul of your business. Brand is how your customers will connect with you. It creates a way for you to determine what types of marketing to do, the type of team you build, as well as the look and feel of the visual components of your business- such as your logo and website. With a strong brand you will distinguish yourself from your competitors.

In this workshop, branding expert and co-owner of MeetGeraldine, Lauren Messmer, will guide you through some fun exercises that will help you to build your very own brand profile. Participants will walk away with an understanding of who their brand is and some helpful hints for how to connect with their target audience.

We will provide a light dinner and will be capping the attendance at 15 people.

If you need any support around accessing the space or child care please contact Javiera at javiera@unitedrootsoakland.org.

**This space and event prioritizes and centers youth**
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United Roots

2781 Telegraph Avenue

Oakland, CA 94612

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