BRANDING YOUR BUSINESS : A Guide to Successful Branding in 2023

It’s Time to Take Your Manufacturing Brand Seriously

Growing manufacturers need to focus on their brand now more than ever. Your brand helps customers make decisions about you, remember you, and trust you. It also helps employees (and potential employees) know who you are and what you stand for. And it supports your lead-generation activities.

Your manufacturing business already has a brand and reputation. But as business buyers and general consumer behavior continues to shift in our digital world, it’s important you take control of your brand to ensure your digital presence matches your offline reputation.

During this session, manufacturers will learn:

• The importance of building a strong brand foundation

• How to ensure your digital presence and offline reputation are consistent

• Quick tips to build your manufacturing brand

ABOUT THE PRESENTER

Jason Abrahams | Growth Strategist, Fractional CMO and Founder of Next Play Marketing

Jason Abrahams is a veteran marketing communications executive, growth strategist, fractional chief marketing officer, and founder of Next Play Marketing. Utilizing his rich, market-tested playbook and the “next play” philosophy, Jason provides fractional marketing leadership to growth-focused small and mid-market businesses. Acting as an outsourced Chief Marketing Officer, Jason has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Before founding Next Play Marketing, Jason was a partner and led strategy at a Chicago-based full-service marketing agency. He has also held various client-side marketing leadership positions, was an instructor at the Digital Professional Institute at Tribeca Flashpoint, and frequently speaks on marketing trends and best practices.