CA$15

Branding, the Vancouverite way

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Kabuni House

1378 West Pender Street

Vancouver, BC V6E 4S9

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The first part of the series "The Canada Effect", this workshop is all about Vancouver and what this city means for your brand. We'll dive deep into the heart of the concept of the so-called 'country of origin effect', a fundamental driver of preferences for corporate and consumer brands. You'll learn about current trends, strategies and key distinctive factors that you'll be able to leverage to consolidate your positioning in the market. You'll learn to use identity, perception and image insights to further harness country of origin associations for your brand.


More about the speaker: Fascinated by the Whys, Ludovica is a Brand Experience Strategist and Designer of Opportunities. With over a decade of experience, she has been working in six countries, coordinated over forty-five markets across six continents, produced international festivals and events, managed marketing and media accounts, designed award-winning brand strategies, directed a dance company and co-founded a startup incubator. She works alongside businesses to develop brand strategies and support their growth.

Do something good! A portion of each ticket sale will go to Kabuni's 'Better Homes for Everyone' Campaign that helps homelessness charities.

All Kabuni Academy workshops are included in Kabuni membership! Email us to find out more about joining our growing community of professional creatives in Vancouver.


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Location

Kabuni House

1378 West Pender Street

Vancouver, BC V6E 4S9

Canada

View Map

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