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Branding the Old and Branding the New

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The University at Buffalo's Educational Opportunity Center

555 Ellicott Street

1st Floor

Buffalo, NY 14203

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What goes into building a brand? And how are the steps different when approaching an established institution versus something that doesn’t even exist yet? Jim Hettich, CEO of Crowley Webb, and Matt Low, Creative Director at Crowley Webb, offer insights by illuminating two branding case studies – the Buffalo Museum of Science and the 11 Day Power Play.

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The University at Buffalo's Educational Opportunity Center

555 Ellicott Street

1st Floor

Buffalo, NY 14203

View Map

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