Branding is a driving force behind the credibility and recognition of a startup. Good branding has the potential to seamlessly convey your product’s mission and is crucial to effective marketing. There are so many components that come into play when looking at great branding, which makes it pretty tough to master.

Join us on January 8th as we unpack key branding strategies to help you create a successful brand, from design to messaging. It’ll be a night of presentations leaving you with insight on how to create a compelling brand identity for your startup.

Here are the lessons they’ll present.

• How to Begin Developing a Brand
• Branding for Performance
• Storytelling and Brand

About the speakers

• Emmett Shine is Co-Founder and Executive Creative Director at Pattern Brands, a multi-brand consumer goods company owned and operated under one roof, with each of its brands working together toward one mission: to help our generation find more enjoyment in daily life. They are creating a family of purposeful brands with products and guidance that inspire you to learn, explore, and lay the foundation for a more present life. Each brand provides the essentials to make, shape, and grow a home — the center of daily life. Prior to Pattern, Emmett lead Gin Lane, an agency with early-stage brand development partnerships including Hims, Sweetgreen, Cadre, Quip, Haus, SmileDirectClub (IPO), Harry’s (acq. by Edgewell), Stadium Goods (acq. by Farfetch), & more.
• Hayley Raymond is Associate Director, Brand Marketing at Hellofresh, America’s #1 meal kit. She manages HelloFresh's three-brand portfolio: HelloFresh (flagship brand), Green Chef (USDA-certified organic meal kit), and EveryPlate (value-focused meal kit). Hayley led the brand repositioning of Green Chef and EveryPlate, launched new products like occasion-based boxes and weekly add-ons, and partnered with celebrities like Jessica Alba, Hilary Duff and Lauren Conrad. Previously, she worked as a Brand and Digital Strategist with clients in Hospitality, CPG and FinTech at Havas Creative.
• Tyler Riewer is Head of Creative at charity:water, a nonprofit organization on a mission to bring clean water to every person on the planet. Tyler is passionate about storytelling, and incorporates story into his work, creating brand messages that connect. Prior to joining the charity: water team, he spent nine years in advertising, creating content for brands like Red Bull, Nike and A&E.

Schedule

6:30 - 7:00: Drinks & Networking
7:00 - 8:15: Presentations + Q&A
8:15 - 9:00: More Drinks & Networking

About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.

Our Partners

Betaworks Studios is a new membership club for individuals looking to make a dent in the universe. Supported by innovative technology, this space is designed for connectivity within a curated community. Studios is your space to meet, scheme, get advice, collaborate, do a little bit of work, attend events, and host events. For 10 years betaworks has been working and networking—building companies, running accelerators, investing in talent—and now we've opened our doors. Find out more at betaworks-studios.com

Brex is the first corporate credit card for startups. They provide corporate cards with no personal guarantee, a founders-focused rewards program, limits that scale with your startup, and built-in expense management software.

Signup through the Stacklist landing page https://brex.com/stacklist for waived fees for life and $5,000 in AWS credits, 20% off your first year of Carta, and a free year of Segment’s early-stage plan.

For more information email stacklist@brex.com.

Audio transcripts, videos and photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos and photos may be used for promotional or marketing purposes.