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Branding Masterclass: Build A Brand that Sells
Thu, November 24, 2016, 6:30 PM – 8:30 PM AEDT
In conversation with Michel Hogan: How to ditch the hype and build a brand people will care about!
There’s not shortage of hype out there about Brand! Come and join us for a presentation and Q&A with independent Brand thinker and adviser Michel Hogan. We'll take your thinking about Brand into new territory. Talk about why you should step off the trend-driven brand merry-go-round and how to do the work to make what you care about tangible and visible. And along the way build a brand that people will care about too. Whether you’re trying to build a brand from the ground up or working to give your existing brand a lasting lease on life, this talk is for you.
Come armed with your questions for Michel and stick around for some networking afterwards.
ABOUT MICHEL HOGAN
Brand Thinker and Adviser
For over two decades, Michel has been helping organisations make promises they can keep, and keep the promises they make. Creating alignment of purpose, values and experience. So what they care about connects to people who care about the same thing and helps build a strong, resilient organisation and brand. That way whether they’re offering up products, services, or ideas, nothing gets in the way of their success.
Currently based in Victoria, Australia, Michel works with a diverse range of organisations throughout Australia and the United States – including start-ups, small-to-medium size enterprises, individuals, larger corporations, and nonprofit organisations. She is a regular contributor on topics of Brand, Customer Experience and Organisation Development to print and online publications including smartcompany.com.au.