$25 – $85

Branding: How a Cohesive Brand will Simplify Time & Supercharge Growth

Actions and Detail Panel

$25 – $85

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Brand: You know the term, but do you know exactly why a powerful brand is vital to success? (Part of new Marketing for Nonprofits Series)

About this event

“Brand” - We all know the term, yet do you know exactly why a powerful and steady brand is so vital to success? A brand is much more than a logo, much more than the design of your website. An organization’s brand is a promise made to its internal and external world. It’s the way an organization communicates who it is in every way. Your organization already has a brand that is communicating every day with the public. Is it intentional? Have you defined it, and are you expressing it with intention every day?

In this workshop, the participant will:

  • Define what constitutes an intentional, well-developed, and cohesive brand.
  • Discuss why a brand like this is so vital to the success of your organization.
  • Explore why a well-developed brand will save you and your organization time and energy by improving and simplifying decision-making.
  • Identify the key aspects to can create or review your existing brand.
  • Discuss ways you can manage your own brand much more effectively within your organization.

Facilitated by Jose Alonso

As Creative Director & Founder at A&Co, Jose leads a team of talented directors, strategists, marketers, designers, writers, and photographers in partnering with incredible clients to make a difference in how people understand a quality brand experience.

Born and raised in Mexico City, he began his career as an architectural designer, which molded his fine-tuned attention to details while keeping the big picture top of mind. This meticulous attention to all aspects of a design project eventually led him to opening his own interactive branding firm in 2007, transforming businesses from start-ups to nonprofits to global corporations.

He regularly participates in design conferences and universities on the topics of Brand and Design in a trans-media era. His focus centers on how to best integrate all channels while maintaining a strong and consistent brand.


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Date and time

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Online event

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Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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Organizer Nonprofit Solutions

Organizer of Branding: How a Cohesive Brand will Simplify Time & Supercharge Growth

Nonprofit Solutions provides acclaimed professional development workshops for nonprofit staff, volunteers, and board members. All workshops are now fully online and interactive using Zoom classroom. Leadership development workshops are available in our popular Mindful Manager series. We also offer workshops about inclusion & diversity, financial management, technology, human resources, and operational governance. Cohort-based multi-session Learning Groups are provided for those who wish a deeper dive and peer collaboration into a topic.

All workshops are open to the public with special membership pricing discounts. Review our member page and then contact memberservices@npsolutions.org or call 858-292-5702 to become a member.

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