Getting and keeping new users and customes is often the #1 challenge that startups face. Before that starts, many founders are confused by how much thinking they should do about their brand, their logo, and how they present themselves.
Happily, it is not that hard, though there is plenty of hot air around when it comes to branding. Hugh Seaton, a 20 year advertising and tech marketing veteran, will take you through a two part course in branding for startups that will cut through the BS and help you clarify who you are, how you talk about yourself, and whether you need to spend money to develop your branding further.
Classes will meet at 6:30-9pm on Weds 11/11, and Weds 11/18
Specific topics we'll include:
1. What a brand is
2. What brands do
3. Brand positioning without the pain (and cost)
4. Competitive positioning
5. Visual and verbal branding
6. Developing your brand over time
In the end, the brand is who you are to the outside world, and every CEO needs to understand how that works. So signup, bring your questions, laptops and logos and we'll take it all to the next level.