HK$0 – HK$53

Branding for Startups: Creating a Facebook and Instagram Following

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Location

Paperclip Startup Campus

148 Wing Lok Street

Hong Kong Island

Hong Kong

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

As a key point of contact between brand and customer, a strong social media following is a must for most new startups or SME. From building a rock solid brand image to spreading your organisation's key message, Facebook and Instagram can bring your business straight to your potential consumers. This evening panel discussion will break down the most effective social media strategies, giving insight into how to use demographics and web analytics, building consumer trust, running paid adverts, campaign aesthetics and much more.

19:00-19:30 - Drinks and welcome

19:30-20:30 - Panel discussion and Q&A Session

20:30-21:00 - Further drinks and networking

Speakers:

Ernest Fung: Having held positions both in agencies and in-house, Ernest’s has worked with some of the biggest advertisers and consumer brands in the world - including the NBA, Starbucks, Mars Inc, Kellogg’s and FedEx. With a focus on social media he has worked on accounts reaching 1.2B+ social connections. Ernest has recently launched his own consultancy to help companies understand the digital landscape and achieve an ROI on their digital/social investments.

Find out more about Ernest's work at www.fuandg.com

Paul Tomes (PassKit): Paul Tomes, is the co-founder and CEO of PassKit®; a mobile engagement technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Since the introduction of the mobile wallet and beacon technology, Paul and his team have been at the forefront of applying these technologies to drive engagement, loyalty and convenience across a broad range of industries. Prior to PassKit, Paul spent ten years in financial services, where he served on the board of directors at Credit Suisse Business Analytics, and designed and implemented HSBCnet for HSBC. Paul’s career began in the automotive industry where he was instrumental in the introduction of lean process engineering for many of today’s Ford vehicles.

Find out more about PassKit here

Moderator:

Bryan Vaz (IMIT Advisory)(moderator): A former management consultant, Bryan founded IMIT as a platform for growth-oriented organizations to accelerate their strategic projects using templates and detailed project methodologies. Bryan’s experience spans the entire spectrum of industries, from establishing Scotiabank’s first energy derivatives desk, transforming several US Health and Human Services departments to expanding affordable care to its citizens, to developing a global consolidation plan for Magna, the world’s auto-parts manufacturer.

Find out more about IMIT Advisory here

Ticket includes alcoholic refreshments


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Date and Time

Location

Paperclip Startup Campus

148 Wing Lok Street

Hong Kong Island

Hong Kong

View Map

Refund Policy

Refunds up to 7 days before event

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